To celebrate International Women's Day on March 8th, Lancôme will be giving away roses, the brand's symbol, to customers who visit the Lancôme counter at its Hankyu Umeda main store for three days from March 6th to March 8th. While it is not uncommon for stores to distribute testers in-store, this time the distribution will be fresh flowers.

The delicate yet powerful fuchsia-hued, supple roses will be given away on International Women's Day, which celebrates all aspects of femininity.

Lancôme has a long history with roses, having used them as the brand's symbol and fragrance for 80 years since the brand was founded in 1935. From rose-scented perfumes and the brand logo to lipstick and skincare, the brand has released products inspired by the ingredients and beauty of roses.