Credit_Steven Meisel

"This isn't so much a collaboration as a role swap, born out of friendship. It's a celebration of the joy of reuniting after a time apart, and of the women who have inspired me so much."

Kim Jones (Fendi Couture and Womenswear Artistic Director)

"This campaign embodies the friendship and joy I felt working on this project with Kim, Silvia, and the Fendi team. To me, Fendi will always mean love."

Donatella Versace (Versace) Chief Creative Director)


The car pulls up and you step out. You hear music in the distance and a crowd gathers around you. You exchange air kisses with your friends and make your way to the front of the line. What's the passcode? Fendace, of course. Welcome to Fendace, the exclusive nightclub where fashion history is made, friendships are forged and fun is had.



https://youtu.be/zCoibGTtBr4
Fendace is a unique moment in fashion. This is not a collaboration, but a "role swap" in which Kim Jones and Silvia Venturini Fendi bring their respective perspectives to Versace, and Donatella Versace shapes Fendi through her own vision.

The Fendace advertising campaign, photographed by iconic international photographer Steven Meisel and accompanied by a video by renowned film director Alex Maxwell, captures the sense of impact and creative freedom that marked Fendi and Versace's first-ever fashion show last September.

Credit_Steven Meisel
Two festive campaign videos capture a gorgeous cast of supermodels, including Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam and Lina Zhang, having fun at the Fendace nightclub. The looks they wore underscored the collection's shared vision, fusing Versace's "more-is-more" concept of dressing with Fendi's tireless pursuit of accessories and craftsmanship. Vibrant prints and colors are vibrant and evocative, while bejeweled accessories and jewellery embellishments combine the codes of the Fendi and Versace brands. Styles such as Fendi's iconic Peekaboo and Baguette bags, which incorporate Versace codes, and La Medusa, which combines Fendi's "FF" logo with Versace's Medusa, embody the collection's intention to create unique designs while paying homage to each house.

Credit_Steven Meisel
Fendi will carry "Versace by Fendi" and Versace will carry "Fendi by Versace," and both brands will also carry the "Fendace Logo" capsule on their official online stores and in select stores.

CAMPAIGN CREDITS
Campaign Creative Directors: Ronnie Cooke Newhouse, Karl Bolander
Photographer: Steven Meisel
Film Director: Alec Maxwell Starring in Fendi by Versace: Adut Akech, Anok Yai, Imaan Hammam, Naomi Cambell
Starring in Versace by Fendi: Amar Akway, Anja Rubik, Imaan Harmmam, Kristen McMenamy, Lina Zhang
Stylist in Fendi by Versace: Jacob K
Stylist in Versace by Fendi: Melanie Ward
Hair Stylist: Guido Palau
Makeup Artist: Dame Pat McGrath

FENDACE POP-UPS
"Fendace" pop-up event

■May 12th (Thu) - 31st (Tue) 2022
Isetan Shinjuku Store, Main Building 2F Isetan The Space
3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Products: Women's and Men's

■May 12th (Thu) - 17th (Tue) 2022
Hankyu Umeda Main Store, 1st Floor Kotokoto Stage 11
8-7 Kakuta-cho, Kita-ku, Osaka-shi, Osaka 530-8350
Products: Women's

■May 12th (Thu) - 17th (Tue) 2022
Hankyu Men's Osaka, 1st Floor Main Stage
7-10 Kakuta-cho, Kita-ku, Osaka-shi, Osaka 530-0017
Products: Men's


INFO
About the lottery entry for numbered admission tickets on Thursday, May 12th
We are accepting lottery entries for numbered admission tickets on Thursday, May 12th from those who wish to make a purchase at the pop-up event, which embodies the world of Fendace and features the full lineup. If you are interested, please apply via the official Fendi LINE account. Please note that if you do not have a numbered admission ticket, you will not be able to make a purchase on May 12th.

■Special application website
Special page on the official Fendi LINE account
https://lin.ee/5Ymw5sB
■Application period
10:00am, Friday, April 29th, 2022 (national holiday) to 11:59pm, Thursday, May 5th, 2022 (national holiday)
■Announcement of winners
Only winners will be contacted by the official Fendi LINE account by Monday, May 9th, 2022

INVITES
Special invitation to a "Fendace" cocktail
Applicants will be entered into a lottery to be invited to a special cocktail event to be held at the Fendi Ginza store to commemorate the release of "Fendace." Further details will be provided on the special page on the official Fendi LINE account.

■Venue
Fendi Ginza Store 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
■Date and Time
Thursday, May 12th, 2022
■Special Application Site
Special page on the official Fendi LINE account
https://lin.ee/5Ymw5sB
■Application Period
From 10:00 on Friday, April 29th, 2022 (National Holiday) to 23:59 on Thursday, May 5th, 2022 (National Holiday)
■Announcement of Winners
Only winners will be contacted by the official Fendi LINE account by Monday, May 9th, 2022

Credit_Bruno Staub
Credit_Bruno Staub
Credit_Bruno Staub
Credit_Bruno Staub



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