CHANEL's Rouge Coco lipstick (¥3,800) has been revamped. It features a new formula and color lineup that matches the times. A Rouge Coco pop-up event is currently being held in Omotesando until April 5th. Located close to the Omotesando intersection, the Rouge Coco pop-up space spans three floors, allowing customers to experience all 24 colors. On the second floor, a Chanel makeup artist will be holding a makeup experience. A one-on-one touch-up session is available, offering consultation on the colors and makeup techniques that are best suited to you. The diverse shades are broadly categorized into five groups: beige, orange, pink and rosewood, red, and plum. For example, the reds range from the iconic "Gabriel" worn by Keira Knightley in her TV commercial, to the orange-toned "Arthur," to the elegant rose-tinged "Dimitri." When you try it on, you'll be amazed at how smoothly it glides on and how vibrantly it colors your lips—a feat you wouldn't expect from its shape. It also has a naturally moisturized, radiant finish. Depending on how you apply it, it can be casual, or outlined with a brush for a more glamorous look. A single product can dramatically expand the variety of your makeup look.
Another fun feature exclusive to the pop-up is the movie and photo booth on the third floor. Take stop-motion-style photos, which are instantly transferred to your email. There are also activities you can share on social media. Don't forget to use "#ILoveCoco" when posting. The "I LOVE COCO" alphabet candies are free to take.
A special "Rouge Coco Taxi" will also be available for reservation. By accessing the Wi-Fi available only within the venue, you can reserve a specially designed taxi from a special website. Destinations include Shibuya, Harajuku, Daikanyama, and Roppongi. There are four different colored taxis, so it's a surprise which one you get.
[Event Information]
Chanel Rouge Coco AT Omotesando
Venue: Zero Base Omotesando
Address: 5-1-25 Minami-Aoyama, Minato-ku, Tokyo
Dates: March 27th to April 5th
Time: 11:00 to 19:00 (until 18:30 on April 3rd and 4th)
Free admission
