CHANEL's lipstick "Rouge Coco" (¥3,800) has been revamped. It will be released on March 20th with a new formula and color lineup. To celebrate the launch, CHANEL will hold a "Rouge Coco" pop-up event in Omotesando, Tokyo, from March 27th to April 5th. The entire building will be decorated in the colors of "Rouge Coco," featuring the full lineup of all 24 colors of the new "Rouge Coco." Visitors will also be able to try out makeup with a Chanel makeup artist. In addition to touch-ups, there will also be a video and photo booth, allowing visitors to experience the world of "Rouge Coco" from various angles. The event will also feature the popular fragrance "Coco Mademoiselle Eau de Parfum" (¥11,000 for 50ml, ¥16,000 for 100ml).

A special event, "Rouge Coco Night," will be held on the evenings of April 3rd and 4th. Applications to participate are being accepted until March 20th on the special event website (chanel.jp/omotesando/).


[Event Information]
Chanel Rouge Coco AT Omotesando
Venue: Zero Base Omotesando
Address: 5-1-25 Minami-Aoyama, Minato-ku, Tokyo
Dates: March 27th to April 5th
Time: 11:00 to 19:00
*March 27th: 12:00 to 18:30
*March 28th, April 3rd, and April 4th: 11:00 to 18:30
Admission is free