Ambrosia di Fiori, with its mellow, uplifting scent like nectar, will also be relaunched as a standard product on the same day. In-store events commemorating the launch of these two fragrances will be held at three locations nationwide. Gucci's popular fragrance collection, Gucci Bloom, evokes the radiance of women with diverse personalities and charms, likened to a garden filled with a variety of blooming, fragrant flowers. On May 4, 2022, Gucci will release a new fragrance, Gucci Bloom Eau de Toilette, which reinterprets the original scent in a brighter way, expressing vibrant vitality and radiance. Additionally, Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense, which was released as a limited edition for the 2019 holiday season, will also be relaunched as a standard product on the same day. To commemorate the launch of these two fragrances, launch events will be held at three locations nationwide.
About "Gucci Bloom Eau de Toilette"≫≫https://bit.ly/3jDftFw
■Fragrance
Gucci Bloom is a new fragrance that reinterprets the original "Gucci Bloom Eau de Parfum" as lighter and brighter. The Gucci Bloom Eau de Toilette is inspired by a garden of dew-soaked flowers bathed in the poetic, milky morning sun. Based on the same three fragrances as the original—jasmine, tuberose, and Rangoon creeper—the addition of a delicately fresh and radiant neroli accord brings out the sweetness of honey and refreshing facets of green citrus, adding a twist to the vibrant white flower scent characteristic of Gucci Bloom. The rich fragrance, reminiscent of a garden bursting with blooming flowers, gently encourages women to discover their true selves, recognizing their diversity and inviting them on a journey of self-discovery through empowerment and connection. ■ Bottle Design While retaining the original Gucci Bloom bottle design, a new pale pink color has been added, expressing the light and radiant brilliance of the fragrance. The bright, frosted square glass bottle, which creates a refreshing and lively atmosphere, is decorated with a herbarium print that expresses the original Toile de Jouy motif, featuring cherry branches, leaves, and flowers, and is framed in a black frame. The iconic outer box also uses the same print and color.
■Advertising Campaign
https://youtu.be/9ne0uNxFqls
The campaign film, directed by award-winning photographer and filmmaker Floria Sigismondi, features four charismatic women as the faces of the Gucci Bloom family. Set in the ancient La Scartuola building, film director and actor Anjelica Huston, singer-songwriter Florence Welch, actor Jodie Turner-Smith, and designer Susie Cave, the film embodies the essence of the enchanting world of Gucci Bloom. This time, the film explores the mysterious world of women's sensibilities as they explore a dreamlike garden filled with blooming flowers, a well that grants wishes, and a water garden. :
Gucci Bloom Eau de Toilette
50mL 11,330 yen (tax included)
100mL 14,850 yen (tax included)
Release date: Wednesday, May 4, 2022
■Ambrosia di Fiori returns as a classic product
Inspired by the mysterious power of ambrosia, the food of the gods in Greek mythology that grants immortality, and gardens filled with lustrous flowers, Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense is making a comeback. Master perfumer Alberto Morillas has created an original fragrance based on a blend of three noble floral fragrances: jasmine, tuberose, and Rangoon creeper. Adding two rare fragrances, orris and damask rose, he has created a refined and intense fragrance. Wearing this fragrance will elevate you with its nectar-like aroma, elevating you to a state of elegance and grace.
Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense
50mL 13,640 yen (tax included)
100mL 18,480 yen (tax included)
Released as a standard product on Wednesday, May 4, 2022
■Launch Event
To commemorate the release of the above two products, we will be holding a launch event. You will be able to experience the world of Gucci Bloom and experience the entire scent of the Gucci Bloom collection, including the new fragrance. There will also be special benefits available only at the launch event, so please stop by if you are in the area.
(Date, Time, and Venue)
Wednesday, May 4th – Tuesday, May 17th, 2022 Isetan Shinjuku Store, Main Building 1F, Cosmetics/Promotion 1
Wednesday, May 4th – Tuesday, May 10th, 2022 Seibu Ikebukuro Main Store, 1st Floor (Central A6) = Cosmetics Department Event Space
Wednesday, June 1st – Tuesday, June 7th, 2022 Matsuzakaya Nagoya Store, South Building 1F, Event Space in front of the north entrance
About the Gucci Bloom Collection
Gucci's Creative Director, Alessandro Michele, created this fragrance collection with the hope that women with diverse personalities will blossom like flowers and live rich lives.The fragrance lineup offers a range of scents that will bring out your individuality and match the image you want to project. About the Gucci Bloom collection: https://latelierdesparfums.jp/collections/gucci-bloom
(From left)
● The original Gucci Bloom fragrance, inspired by a garden filled with blooming flowers
"Gucci Bloom Eau de Parfum"
● A fresh fragrance reminiscent of a garden filled with morning dew, with a hint of neroli
"Gucci Bloom Eau de Toilette" (New product released on Wednesday, May 4, 2022)
● A rich and gorgeous fragrance, blended with damask rose and orris, evoking the image of large flowers in full bloom
"Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense"
(New product released Wednesday, May 4, 2022)
A radiant fragrance evoking the radiance of flowers, with a twist of ylang-ylang
"Gucci Bloom Profumo di Fiori Eau de Parfum"
Click here for company press release details
About "Gucci Bloom Eau de Toilette"≫≫https://bit.ly/3jDftFw
■Fragrance
Gucci Bloom is a new fragrance that reinterprets the original "Gucci Bloom Eau de Parfum" as lighter and brighter. The Gucci Bloom Eau de Toilette is inspired by a garden of dew-soaked flowers bathed in the poetic, milky morning sun. Based on the same three fragrances as the original—jasmine, tuberose, and Rangoon creeper—the addition of a delicately fresh and radiant neroli accord brings out the sweetness of honey and refreshing facets of green citrus, adding a twist to the vibrant white flower scent characteristic of Gucci Bloom. The rich fragrance, reminiscent of a garden bursting with blooming flowers, gently encourages women to discover their true selves, recognizing their diversity and inviting them on a journey of self-discovery through empowerment and connection. ■ Bottle Design While retaining the original Gucci Bloom bottle design, a new pale pink color has been added, expressing the light and radiant brilliance of the fragrance. The bright, frosted square glass bottle, which creates a refreshing and lively atmosphere, is decorated with a herbarium print that expresses the original Toile de Jouy motif, featuring cherry branches, leaves, and flowers, and is framed in a black frame. The iconic outer box also uses the same print and color.
■Advertising Campaign
https://youtu.be/9ne0uNxFqls
The campaign film, directed by award-winning photographer and filmmaker Floria Sigismondi, features four charismatic women as the faces of the Gucci Bloom family. Set in the ancient La Scartuola building, film director and actor Anjelica Huston, singer-songwriter Florence Welch, actor Jodie Turner-Smith, and designer Susie Cave, the film embodies the essence of the enchanting world of Gucci Bloom. This time, the film explores the mysterious world of women's sensibilities as they explore a dreamlike garden filled with blooming flowers, a well that grants wishes, and a water garden. :
Gucci Bloom Eau de Toilette
50mL 11,330 yen (tax included)
100mL 14,850 yen (tax included)
Release date: Wednesday, May 4, 2022
■Ambrosia di Fiori returns as a classic product
Inspired by the mysterious power of ambrosia, the food of the gods in Greek mythology that grants immortality, and gardens filled with lustrous flowers, Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense is making a comeback. Master perfumer Alberto Morillas has created an original fragrance based on a blend of three noble floral fragrances: jasmine, tuberose, and Rangoon creeper. Adding two rare fragrances, orris and damask rose, he has created a refined and intense fragrance. Wearing this fragrance will elevate you with its nectar-like aroma, elevating you to a state of elegance and grace.
Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense
50mL 13,640 yen (tax included)
100mL 18,480 yen (tax included)
Released as a standard product on Wednesday, May 4, 2022
■Launch Event
To commemorate the release of the above two products, we will be holding a launch event. You will be able to experience the world of Gucci Bloom and experience the entire scent of the Gucci Bloom collection, including the new fragrance. There will also be special benefits available only at the launch event, so please stop by if you are in the area.
(Date, Time, and Venue)
Wednesday, May 4th – Tuesday, May 17th, 2022 Isetan Shinjuku Store, Main Building 1F, Cosmetics/Promotion 1
Wednesday, May 4th – Tuesday, May 10th, 2022 Seibu Ikebukuro Main Store, 1st Floor (Central A6) = Cosmetics Department Event Space
Wednesday, June 1st – Tuesday, June 7th, 2022 Matsuzakaya Nagoya Store, South Building 1F, Event Space in front of the north entrance
About the Gucci Bloom Collection
Gucci's Creative Director, Alessandro Michele, created this fragrance collection with the hope that women with diverse personalities will blossom like flowers and live rich lives.The fragrance lineup offers a range of scents that will bring out your individuality and match the image you want to project. About the Gucci Bloom collection: https://latelierdesparfums.jp/collections/gucci-bloom
(From left)
● The original Gucci Bloom fragrance, inspired by a garden filled with blooming flowers
"Gucci Bloom Eau de Parfum"
● A fresh fragrance reminiscent of a garden filled with morning dew, with a hint of neroli
"Gucci Bloom Eau de Toilette" (New product released on Wednesday, May 4, 2022)
● A rich and gorgeous fragrance, blended with damask rose and orris, evoking the image of large flowers in full bloom
"Gucci Bloom Ambrosia di Fiori Eau de Parfum Intense"
(New product released Wednesday, May 4, 2022)
A radiant fragrance evoking the radiance of flowers, with a twist of ylang-ylang
"Gucci Bloom Profumo di Fiori Eau de Parfum"
Click here for company press release details
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