Dior has been conducting research on cells for 30 years, and stem cells in particular, for the past 20 years. Stem cells account for only 0.2% of the total cells that make up skin. The number of stem cells remains constant with age. However, Dior discovered that their potential energy decreases by 50%*1 between the ages of 20 and 40. This leads to a decline in the biological functions of various cells, leading to the appearance of signs of aging. The Capture Totale series, designed to promote youthful beauty, was born out of this fact. The first step in the Capture Totale skincare series is the new facial cleanser, Capture Totale Cleanser N, which will be released on April 28, 2022. *1 Based on ATP production data from in vitro studies using stem cells from 20- and 40-year-olds. This new cleanser gently removes excess sebum, dust, makeup residue, sunscreen, and even air pollutants from the skin. Formulated with Moringa extract for cleansing benefits, it gently removes impurities from the skin. Capture Total's Bio-Cellular Technology delivers the power of flowers, including Longoza, for anti-aging care, while also providing cleansing benefits against impurities, including air pollutants. The natural formula, made up of 83% naturally derived ingredients, leaves skin feeling moisturized and fresh, with long-lasting hydration. The fine, creamy foam leaves skin feeling smooth and supple with each use.
This Super Serum is the star product of the Capture Totale Cell ENGY series, which aims to provide comprehensive anti-aging care*1. Utilizing Dior's unique Bio-Cellular technology, it delivers the power of four selected flowers*2, including Longoza, also known as the "eternal plant," which are sustainably and organically grown in the Dior Garden. The fresh, light texture penetrates quickly into the skin, leaving it looking firmer and more radiant.
*1 Age-appropriate care
*2 Madagascar Longoza (Aframomum angustifolium seed extract), Peony (Paeonia lactiflora root extract), White Lily (Madonna lily root extract), Jasmine (Jasmine flower extract) - all skin-conditioning ingredients
New product Capture Total Cleanser N
110g 5,900 yen (excluding tax) / 6,490 yen (including tax)
Scheduled to be released on Thursday, April 28, 2022
@DIORBEAUTY
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