Shiseido and Isetan Mitsukoshi collaborate to release new room fragrances that express the four seasons of Japan

Mar 9, 2015

Shiseido will begin selling its new room fragrance series, "Shiseido Lifestyle Fragrance," at Isetan Mitsukoshi on March 4th.

This room fragrance series is made in Japan and was developed by Isetan Mitsukoshi and Shiseido under a project to recreate and promote the global appeal of Japanese beauty. Based on the concept of expressing Japan's four seasons through rich fragrances, this time inspired by spring nights. Incorporating Shiseido's aromachology technology, the fragrance captures the delicate yet elegant and gorgeous delicate fragrance of cherry blossoms.

The lineup includes three items: two candles made with plant-based ingredients and one room and linen spray. The packaging design is a new interpretation of arabesque patterns, a design inspiration for Shiseido since its founding, expressing the rhythm of life. The candles are presented in handmade crystal glass. Each one is carefully crafted in a factory in Japan.

Sales will begin on the living room floor on the 5th floor of Isetan Shinjuku, and will then be rolled out to affiliated stores.
HEW
  • Shiseido Lifestyle Fragrance Candle HL (285g)
  • Shiseido Lifestyle Fragrance Candle HM (195g)
  • Shiseido Lifestyle Fragrance Room & Linen Spray H (100mL)
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