On April 24th, JO MALONE LONDON will release a limited edition fragrance, "BLUE SKIES & BLOSSOMS" (100ml/16,000 yen). "BLUE SKIES & BLOSSOMS" is a floral cologne that was once a huge hit in Japan. "Sakura Cherry Blossom" expresses a delicate scent with rose and sparkling bergamot. Meanwhile, "Osmanthus Blossom" combines fresh peach with bright petitgrain to create an exotic scent. Adding to this is "Plum Blossom," which has the striking scent of yellow plum, and these three fragrances celebrate the arrival of spring.

Fragrance director Celine Roux said of the new items, "Our floral scents suggest wearing floral fragrances in a way that is appropriate for today's times. Wearing a floral fragrance will give you a fresh, lively and relaxed feeling, while also giving you the femininity that elegant florals possess."