COACH has launched the social media campaign "#WhatsYourSwagger" for its new spring bag collection, "SWAGGER."

Swagger combines workwear elements with Coach's archive designs, remixing modern elegance with a sophisticated street sensibility. Featuring the brand's signature double turnlock and the iconic hang tag attached with a chain, the bag is crafted from high-quality pebbled leather, giving it a dressy feel.

The social campaign "#WhatsYourSwagger" involves filming and uploading videos of how to use and create ideas for using the Swagger bag to social media. The official video leading the campaign, "What's Your Swagger?", has now been uploaded, showcasing the new bag in various looks, such as dangling accessories from the hand tag or decorating it with stickers.