An event commemorating the launch of Hunter Japan was held at Tokyo Tower Studio on March 19th. The event marked the Hunter Original 15-16 Autumn/Winter collection's first overseas debut, following its debut in the UK. Surrounded 360 degrees by a 7.3m-tall wall screen, the venue displayed CG images of rain and the Scottish mountain ranges, while models walked across a water-filled stage in the center. The brand showcased its signature boots, the Original Tall, the Original Chelsea, and the Original Parka, as well as items from the latest collection, including the Original Wader High Heel, the Original Fox Fur Coat, and the Original Quilted Bomber.

Guests included the event's organizer and the company's creative director, Alasdhair Willis, as well as many other celebrities wearing Hunter Original, and press representatives from magazines such as Vogue and Elle celebrated the launch in style.