Gucci will host "GUCCI LOVE PARADE TOKYO," an experiential event themed around its latest collection, "GUCCI LOVE PARADE," at Miyashita Park in Shibuya, Tokyo, from April 23 to May 31, 2022. The glamorous allure of Old Hollywood, reinterpreted in a contemporary style through Gucci's eclectic aesthetic, will be presented in three locations, inviting visitors to an exclusive experience filled with enchantment and surprise. Gucci Shibuya Miyashita Park (1st and 2nd floors, RAYARD MIYASHITA PARK North) will host a special installation celebrating the brand's latest collection, unveiled last November on Hollywood Boulevard, Los Angeles's iconic landmark. The installation features a variety of looks that embody the free-spirited, rule-breaking spirit of dazzling Hollywood stars. It will also feature a corner where you can take photos that make you feel like you're on Hollywood Boulevard, where the show was held, a space reminiscent of Hollywood actresses' backstage spaces, and a retro game room reminiscent of the time when stars would gather between filming sessions. Also, on the 1st floor of RAYARD MIYASHITA PARK North, a limited-time shop called the GUCCI SNEAKER ROOM will open, offering a wide variety of Gucci sneaker designs, including the latest styles, as a homage to Miyashita Park, a hub of street culture and fashion. Additionally, GUCCI CAFÉ by VALLEY PARK STAND will open for a limited time on the fourth floor of the hotel sequence MIYASHITA PARK, connected to the rooftop park of RAYARD MIYASHITA PARK North. The space blends the relaxed atmosphere of Miyashita Park with Gucci's distinctive aesthetic, offering a menu inspired by an Italian bar in Hollywood.

During the event, a stamp rally will be held exclusively for those connected to the official Gucci LINE account. Those who collect stamps at all three locations will receive a special GUCCI LOVE PARADE gift, available only at this event (while supplies last).

Combining the unique and dynamic culture of Shibuya, a leader in Tokyo's contemporary urban scene, with the eclectic aesthetic of Gucci's latest collection, GUCCI LOVE PARADE TOKYO will offer an exclusive shopping experience at three locations in Shibuya Miyashita Park.


GUCCI LOVE PARADE TOKYO
Period: Saturday, April 23rd, 2022 – Tuesday, May 31st, 2022. Open every day during the period.
Venue: MIYASHITA PARK, 6-20-10 Jingumae, Shibuya-ku, Tokyo.
Event details URL: https://on.gucci.com/LoveParadeTokyo1


GUCCI LOVE PARADE
Location: Gucci Shibuya Miyashita Park RAYARD MIYASHITA PARK North 1st and 2nd floors
Opening hours: 11:00-21:00
*Priority will be given to those who have made a reservation in advance.


GUCCI SNEAKER ROOM
Location: RAYARD MIYASHITA PARK North 1F
Business hours: 11:00-21:00
*Priority will be given to those who have made a reservation in advance.


GUCCI CAFÉ by VALLEY PARK STAND
Location: sequence MIYASHITA PARK 4F
Business hours: 8:00-22:00 (LO 21:00)
Phone: 03-6712-5442
*Reservations are not accepted. Payment is by cashless method only. Thank you for your understanding.


GUCCI LOVE PARADE (Gucci Shibuya Miyashita Park) and GUCCI SNEAKER ROOM will be given priority to those who make reservations in advance. Please check the details at the above URL and make your reservation. You may bring up to one guest per "store reservation." You may be asked to present identification upon arrival to confirm your reservation. Thank you for your understanding.
Please be sure to wear a mask before entering the store. Please cooperate with alcohol disinfection and temperature checks at the entrance. If you do not cooperate, or if you are feeling unwell or have a temperature of 37.5 degrees or higher, you may not be allowed to enter. Also, for customer safety, we may limit the number of people entering the store if it is crowded. Thank you for your understanding.
Still photography is permitted inside the store. Please refrain from using video, tripods, flash, or other photography that may disturb other customers.


#GucciLoveParadeTokyo


GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, under the leadership of President and CEO Marco Bizzarri and Creative Director Alessandro Michele, the brand continues to move forward into the next century with its mission to "redefine luxury," with creativity, innovation, and Italian craftsmanship at the core of its values. Gucci is a core brand of Kering, a global luxury group. Kering owns and supports the development of renowned brands in fashion, leather goods, watches, and jewelry.
For more information, please visit www.gucci.com.


Contact Information
Gucci Japan Client Service 0120-99-2177
www.gucci.com



Click here for company press release details