Founded in Ome, Tokyo, in 1868 as a silk fabric manufacturer, Hotman is the only towel brand in Japan that handles all processes in-house, from manufacturing to sales.

Their sophisticated techniques for carefully weaving fine threads into dense fabrics and dyeing techniques using abundant underground water from the Chichibu Mountains make them truly world-class "Made in Japan."

Among their products, the "One-Second Towel" is outstanding. Recently, the number of people who are particular about their linen items at home has increased dramatically, and we highly recommend this towel to them. First-time users will be amazed by its incredible absorbency. The towel instantly absorbs moisture upon contact with the skin. In fact, experiments have shown that when a 1cm cube of the towel is placed in water, it begins to sink within one second.

Since it quickly dries wet hair without the need for scrubbing, it's a must-have for women concerned about their hair cuticles. The quality of this product is so strong that it won first place in the Department Store Living Buyers Awards in 2013 and 2014. The "Creators Collection by Hotman for BABY," a collection of baby items with the quality of Hotman's "One-Second Towel," will be available on September 16th at the 5th floor of Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi. These baby items feature "Lunny the Lucky Rabbit," designed by tarout, an illustrator immensely popular overseas. Tarout, who has created characters for various brands such as Dior and Nike+, has incorporated the story of "Celebrate the birth of a new life with Lunny, who brings good luck to those who find him," into his new baby items. Tarout's designs always feature a loving story. This Lunny is sure to cheer up future parents. Custom name embroidery is also available, making it a recommended gift for newborns and birthdays.