From September 22nd to 28th, Urban Closet/Promotion on the second floor of Isetan Shinjuku Main Building will host "URBAN PARK," a stylish cycling fashion initiative. The event focuses on enjoying electric bikes in style. The venue offers a wide selection of stylish, sporty outfits for women, addressing key cycling concerns such as wrinkle resistance, waterproof and breathable properties, and stretch. The lineup includes brands like THE NORTH FACE, an outdoor wear brand well-established for everyday wear, and ALTERNATIVE, a casual wear brand favored by international celebrities. Also featured will be bicycles from the PARK, a town cruise brand produced by Toyo Frame, a manufacturer of racing bicycles. This brand, making its debut at Isetan Shinjuku, offers bicycles that combine functionality and fashion, with a unique slim silhouette while maintaining ample strength.

During the period, in addition to regular bicycles, mini bikes for kids that are comparable to adult bikes will also be available, so the whole family can enjoy matching cycling styles. In addition, a test ride event will be held at the Eye Garden on the rooftop of the main building from September 25th to 27th.