Adidas has released a concept video for its "YOGA / FITNESS COLLECTION," a women's fitness wear line geared toward yoga and gym training.

According to a survey conducted by Neo Marketing, the number one body part women take the least care of is their back. The "YOGA / FITNESS COLLECTION" 15-16 Autumn/Winter collection is themed around "BACK CONSCIOUS," and features items with back-focused functionality and design. The concept video expresses the supple beauty of women with the key message, "Show your femininity with your back."


The video features Mei Yoshikawa, a leading Ashtanga yoga expert and contracted trainer for Adidas. Along with the strong, flexible backs that have been thoroughly trained peeking out from the yoga wear, messages such as "Do you know your own back?" and "If you don't know your own back, it's proof that you haven't faced your own karaga" were conveyed.