The remodeled Ginza Mitsukoshi department store's 4th floor women's clothing section will welcome prestigious international brands such as COMME des GARÇONS, Maison Margiela, Alexander McQueen, sacai, and Burberry.
This remodel is notable for the addition of high-fashion brands like Maison Margiela and Alexander McQueen, which would have been unimaginable at the previous Mitsukoshi Ginza store.
Also, "4th of GINZA," named after Ginza 4-chome (meaning it's on the 4th floor), is a curated store. It carries globally oriented brands such as Acne Studios, N°21, Akira Naka, and mame. This store also offers a selection of the latest trends.

Hisashi Watanabe, who is in charge of the women's clothing floor on the fourth floor, says, "While the core concept of the latest trends remains the same as the women's clothing floor on the third floor, we want to offer a higher level of service to the wealthy." While Ginza has many street-level shops, Watanabe says he wants the fourth floor to be "my floor" for customers who don't have the time to browse each one in search of what they want.

Of course, customers visit Ginza for shopping. But Ginza is also home to theaters and world-renowned gourmet food. It's one of the world's leading locations, attracting discerning customers who have both financial means and social status. It's the perfect place for adults to spend time. Among the customers visiting the women's clothing floor on the fourth floor of Ginza Mitsukoshi, there are likely many busy businesswomen who travel around the world.

"That's why we aimed to offer a product lineup that would allow such discerning customers to complete their shopping on one floor," says Watanabe. In other words, a stress-free shopping zone was born where customers can enjoy a wide variety of trendy clothing from around the world all in one place. Naturally, customers come from both Japan and overseas. This diverse clientele also frequently requested international brands. "We were able to include all the brands we really wanted to work with," he says, expressing confidence in the completeness of the remodel. "I think our track record over the past five years has been recognized." Before the expansion and remodel, Ginza Mitsukoshi's challenge was the short length of time customers spent there. However, thanks to the efforts made during the previous expansion and remodel, this latest remodel likely earned the store recognition as a place that attracts a wide range of customers. Furthermore, the fourth floor's hospitality approach demonstrates a department store-like approach. "In this day and age, there aren't many fashion freaks, not just in Ginza. Clothes are just clothes, and they fit into one category of the lifestyle of food, clothing, and shelter. People probably don't want to dramatically change their lifestyles through clothing. That's why we believe it's important for us to carefully study our customers' lifestyles and incorporate that knowledge into our customer service." For example, Jo Malone London fragrances are popular among customers visiting the fourth floor. The trend among sophisticated shoppers is currently toward "fragrance combining," a technique known as "layering." Watanabe led the brand's sales staff to the Jo Malone shop on the first basement floor to study this technique. "It won't be a quick fix, but I believe that such steady efforts will enable us to provide the kind of customer service that is characteristic of Ginza Mitsukoshi. I would be delighted if the floor becomes recognized as a brand," Watanabe said enthusiastically. It's fair to say that Ginza is currently experiencing a boom in development. Many commercial facilities are reopening in order to welcome visitors from overseas, and among them, Ginza Mitsukoshi seems to be evolving even further to cater to high-quality customers who seek out genuinely good things.