A new Isetan Mirror Makeup & Cosmetics store will open at Tokyu Plaza Omotesando Harajuku (3rd floor, Tokyu Plaza Omotesando Harajuku, 4-30-3 Jingumae, Shibuya-ku, Tokyo) on October 10th, and at Lasca Chigasaki (3rd floor, Lasca Chigasaki, 1-1 Motomachi, Chigasaki City, Kanagawa Prefecture) on November 20th.

The interior of the Tokyu Plaza Omotesando Harajuku store is based on the theme of "adult cuteness," and features interior décor such as fixtures with lace designs and a feminine closet door-style "Cinderella mirror." The store also features a luxury zone offering items from eight brands, including Yves Saint Laurent Beaute and Lancome, as well as an item selection zone featuring skincare, haircare, and bodycare products.

To commemorate the store's opening, the store will be releasing an exclusive self-gel nail set (15,120 yen including tax) that includes Nail Cure Light, gel remover, polish, and a special color polish created by the twin model unit "AMIAYA," as well as a vinyl pouch. A limited edition pouch will also be given as a gift to customers who spend over 8,100 yen including tax.

The Lasca Chigasaki store will also have a stylish design based on the "Chigasaki style," which combines a rough, natural feel with sparkling items. The consulting space, which incorporates a boathouse-like finish, evokes the natural beauty of Shonan. There will also be a nail merchandise corner and a "Shonan Soap Bar" that offers a selection of products from the Shonan area.