Isetan MiRROR and students from Bunka Fashion College are collaborating to propose Valentine's Day makeup ideas for an event called "St. Valentine's Day Make ISETAN MiRROR x Bunka Fashion College" to be held on February 8th and 9th at the event space in front of Isetan MiRROR on the second floor of Lumine 2 at Lumine Shinjuku. A free makeup corner will be set up at the venue, offering makeup suggestions using luxury cosmetics and Isetan MiRROR's original brand, "ISETAN MiRROR beaute." Mirror Girls, sales staff at ISETAN MiRROR, which develops cosmetics from a mix of brands, will collaborate with students from Bunka Fashion College's Fashion Distribution Department's Fashion Makeup Course, who are studying to become future makeup artists, to propose Valentine's Day makeup ideas (30 minutes per person. Reservations required). Additionally, there will be a show twice each day, from 2pm and 4pm, where students from Bunka Fashion College will walk around the store as models wearing Valentine's makeup suggested by the students.

All customers who take part in the makeup event and spend over 3,150 yen in-store will receive an original Isetan Mirror novelty item.