Following a runway appearance at the first-ever Metaverse Fashion Week, held on the metaverse platform Decentraland on March 25th, ETRO will launch its Spring/Summer 2022 Liquid Paisley capsule collection in the physical world. The complete collection, consisting of clothing, bags, and accessories, will be available at select ETRO boutiques worldwide, including the ETRO Ginza flagship store, as well as on ETRO.com.
Liquid Paisley is a gender-fluid collection that conveys ETRO's open and inclusive vision, showcasing a contemporary interpretation of the brand's iconic paisley motif in a fresh, joyful, and bright color palette of candy pink, emerald green, and sunflower yellow.
Etro's monochrome, tone-on-tone paisley pattern has spread like a tattoo as the brand's new emblem, and is featured on a wide range of products, from sleek coated nylon shirts, Globe-Trotter bags and bucket hats to apparel such as knitwear, denim pants, shorts and T-shirts, as well as the iconic Crown Me Flap bag, and accessories such as mobile and card holders, headbands and paisleyanas.
The collection's genderless approach embodies the brand's energy and positivity. To coincide with the launch, a new digital campaign by photographer and videographer Philippe Jarrigeon will be launched online. Like the CGI presented in the Metaverse, Jarrigeon's videos freely move between the real and the virtual, expressing a pop and playful worldview.
The project's open, flexible vision and inclusive approach aim to break down barriers and preconceived notions. Grounded in Etro's New Bohemian ethos, the campaign conveys a message of love and optimism, while remaining spontaneous and free-spirited. Liquid Paisley's event calendar includes Milan, Madrid, and Seoul. In Japan, there will be special displays at select stores including the Etro Ginza flagship store, as well as pop-up stores at three stores, including Shinjuku Isetan.
◆ Main product details
"Crown Me Flap" bag:
Medium 287,100 yen (W23 x H16 x D9 cm)
Small 242,000 yen (W17.5 x H12.5 x D9.5 cm)
"Globe-Trotter" bag:
Large 154,000 yen (W54 x H47.5 x D22 cm)
Medium 116,600 yen (W42.5 x H35 x D17 cm)
Small 89,100 yen (W29 x H24.5 x D12 cm)
Bucket hat: Coated material 66,000 yen, cotton 45,100 yen
Shirt:
Coated material (long sleeves) 267,300 yen, (short sleeve) 231,000 yen
Cotton (long sleeve) 127,600 yen, (short sleeve) 96,800 yen
Mobile holder: 55,000 yen
Card holder: 28,600 yen
Paisleyna: 19,800 yen
◆ "Liquid Paisley" Pop-up Store
4/13 (Wed) ~ 4/19 (Tue)
Iwataya Main Store, Main Building 1st Floor, Sparkle Board
4/20 (Wed) ~ 4/26 (Tue)
Hankyu Umeda Main Store, 1st Floor, Kotokoto Stage 11
5/4 (Wed, holiday) ~ 5/10 (Tue)
Isetan Shinjuku Store, Main Building 3rd Floor, The Stage #3 />
Click here for company press release details
Liquid Paisley is a gender-fluid collection that conveys ETRO's open and inclusive vision, showcasing a contemporary interpretation of the brand's iconic paisley motif in a fresh, joyful, and bright color palette of candy pink, emerald green, and sunflower yellow.
Etro's monochrome, tone-on-tone paisley pattern has spread like a tattoo as the brand's new emblem, and is featured on a wide range of products, from sleek coated nylon shirts, Globe-Trotter bags and bucket hats to apparel such as knitwear, denim pants, shorts and T-shirts, as well as the iconic Crown Me Flap bag, and accessories such as mobile and card holders, headbands and paisleyanas.
The collection's genderless approach embodies the brand's energy and positivity. To coincide with the launch, a new digital campaign by photographer and videographer Philippe Jarrigeon will be launched online. Like the CGI presented in the Metaverse, Jarrigeon's videos freely move between the real and the virtual, expressing a pop and playful worldview.
The project's open, flexible vision and inclusive approach aim to break down barriers and preconceived notions. Grounded in Etro's New Bohemian ethos, the campaign conveys a message of love and optimism, while remaining spontaneous and free-spirited. Liquid Paisley's event calendar includes Milan, Madrid, and Seoul. In Japan, there will be special displays at select stores including the Etro Ginza flagship store, as well as pop-up stores at three stores, including Shinjuku Isetan.
◆ Main product details
"Crown Me Flap" bag:
Medium 287,100 yen (W23 x H16 x D9 cm)
Small 242,000 yen (W17.5 x H12.5 x D9.5 cm)
"Globe-Trotter" bag:
Large 154,000 yen (W54 x H47.5 x D22 cm)
Medium 116,600 yen (W42.5 x H35 x D17 cm)
Small 89,100 yen (W29 x H24.5 x D12 cm)
Bucket hat: Coated material 66,000 yen, cotton 45,100 yen
Shirt:
Coated material (long sleeves) 267,300 yen, (short sleeve) 231,000 yen
Cotton (long sleeve) 127,600 yen, (short sleeve) 96,800 yen
Mobile holder: 55,000 yen
Card holder: 28,600 yen
Paisleyna: 19,800 yen
◆ "Liquid Paisley" Pop-up Store
4/13 (Wed) ~ 4/19 (Tue)
Iwataya Main Store, Main Building 1st Floor, Sparkle Board
4/20 (Wed) ~ 4/26 (Tue)
Hankyu Umeda Main Store, 1st Floor, Kotokoto Stage 11
5/4 (Wed, holiday) ~ 5/10 (Tue)
Isetan Shinjuku Store, Main Building 3rd Floor, The Stage #3 />
Click here for company press release details
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