ETRO, the iconic Italian luxury brand, opened its first Japanese "ETRO HOME" flagship store and showroom on the basement floor of the ETRO Ginza flagship store in Tokyo's Ginza district on July 23, 2025.

Courtesy of ETRO
Founded in 1968 as a textile company, ETRO has always placed fabric, pattern, and color at the core of its identity, building a unique worldview through unparalleled aesthetic sensibility and craftsmanship. The newly launched "ETRO HOME" follows the boutique format that launched in Milan's Brera district in 2014, and marks the brand's first launch in Japan. Even more noteworthy is the launch of a home line attached to a fashion boutique, marking a world first for ETRO, marking an important step in expanding its vision as a lifestyle brand globally.

Courtesy of ETRO

From textiles to spatial art—interiors embodying ETRO's aesthetic
The new space, spanning approximately 200 square meters, will feature a wide selection of furniture, textiles, home accessories, and other items that epitomize ETRO's unique worldview. The showroom is divided into multiple zones, including the living room, dining room, and bedroom, with each space offering a uniquely curated style. The rich yet free-flowing use of colors, iconic motifs such as paisley, and rich materials come to life throughout the space, creating the feeling of being immersed in a work of art.

Courtesy of ETRO

Bringing timeless heritage to modern life
The showroom's interior design reflects Etro's timeless heritage and Italian craftsmanship throughout. The space, combining opulence and elegance, immerses visitors deeply, and the brand's underlying pursuit of beauty is evident in every detail. Furthermore, this new initiative to develop a home line alongside a fashion boutique underscores Etro's commitment as a luxury brand to addressing every aspect of modern lifestyles.

Courtesy of ETRO

Etro Home is more than just an interior design exhibition space; it is a place where visitors can experience the brand's "aesthetics of living," inspiring all who visit. This space, which is both classical and imbued with a contemporary sensibility, will hold special meaning for anyone striving for a high-quality everyday life. The door to a new lifestyle has now opened in Ginza. We invite you to experience a sophisticated space that brings you into contact with the essence of Etro.

Courtesy of ETRO




Inquiries:
ETRO Japan
Tel: 03-3406-2655
www.etro.com