Minä Perhonen celebrates its 20th anniversary with a limited-time event at Shinjuku Isetan. Also featuring collaborative macarons with Pierre Hermé Paris.

Dec 1, 2015

Isetan Shinjuku will be holding an event at West Park/Promotion on the 3rd floor of the main building from December 2nd to 8th to introduce mina perhonen gift items and limited collections.

The event will feature store-exclusive items created in collaboration between mina perhonen, which celebrates its 20th anniversary this year, and ReStyle on the 3rd floor of the main building, which will also celebrate its 20th anniversary next year.

The event theme is "Half & Life." This is based on the idea that "half" means "design that evokes happiness and richness in being half," and the lineup of items includes an egg bag (13,000 yen) that combines different fabrics on the front and back, and socks (3,600 yen) with a textile called "roof" on the back.

A six-piece macaron set (2,500 yen), a collaboration between mina perhonen and PIERRE HERME PARIS, will also be sold in a special package with a ribbon designed by mina perhonen designer Akira Minagawa.
編集部
  • Minä Perhonen tableware will also be available.
  • Pierre Hermé and Mina Perhonen Collaboration Macarons
  • Box made with Minä Perhonen textiles
  • Leaf silhouette mat
  • Two types of jam are also provided along with the bowls.
  • Pop-up shop on the 3rd floor of the main building of Isetan Shinjuku
  • Minä Perhonen holds event "half & life" at Isetan Shinjuku
  • A set of six macarons created in collaboration between Pierre Hermé and Mina Perhonen
  • Socks with a roof textile on the back
  • Egg bag with different fabrics on the front and back
  • Egg bag with different fabrics on the front and back
  • Logo for the event "half & life" by Minä Perhonen at Isetan Shinjuku
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