
Isetan Shinjuku will be holding an event at West Park/Promotion on the 3rd floor of the main building from December 2nd to 8th to introduce mina perhonen gift items and limited collections.
The event will feature store-exclusive items created in collaboration between mina perhonen, which celebrates its 20th anniversary this year, and ReStyle on the 3rd floor of the main building, which will also celebrate its 20th anniversary next year.
The event theme is "Half & Life." This is based on the idea that "half" means "design that evokes happiness and richness in being half," and the lineup of items includes an egg bag (13,000 yen) that combines different fabrics on the front and back, and socks (3,600 yen) with a textile called "roof" on the back.
A six-piece macaron set (2,500 yen), a collaboration between mina perhonen and PIERRE HERME PARIS, will also be sold in a special package with a ribbon designed by mina perhonen designer Akira Minagawa.


























