Prada has unveiled its "Charmed" advertising campaign, showcasing the potential and transformation of five women with timeless, natural beauty. Photographed by Steven Meisel, the campaign features Vanessa Accente, Vittoria Ceretti, Lorena Maraschi, Sasha Pivovarova, and Fei-Fei Sun. Posing in front of cream-colored panels, the women highlight their multifaceted and confident presence with five iconic Prada bags slung over their shoulders. The bags also feature new, detachable shoulder straps, which can be purchased separately and combined with other models to express individuality and style. Available in calfskin, Saffiano leather, or fabric, the bags are adorned with three-dimensional floral accents made from Swarovski crystals, resin, and leather. Among the bags featured in this collection, the Prada Galleria bag, accentuated by modern metal hardware, offers two different straps: one made of smooth, soft leather adorned with black and white flowers, and the other with resin floral appliqués. The Giardiniera bag, available in natural hemp or denim cotton, features a fabric strap decorated with pink leather flowers. The strap attaches to the handle or shoulder strap hook with a steel-finish double clip. The iconic Double Bag, featuring a unique construction in which different leathers are bonded together on the inside and outside, is also featured. The leather shoulder strap attached to this bag is adorned with high-quality yellow and white leather floral appliqués, highlighting its light and playful feel. Other bags include one crafted from multicolored Madras goatskin, woven using ancient Indian techniques. The advertising campaign highlights the bag's strap and metal tuck closure.