Armani Beauty (https://www.armanibeauty.jp/) will release the serum from Armani's premium skincare series, "Crema Nera," which leads to vibrant and radiant skin, nationwide from April 1, 2022.
Armani Beauty pursues elegance that is memorable rather than eye-catching, and has also poured its passion into developing skincare that brings out the beauty that lies within. The "Crema Nera" series contains the beneficial ingredient "Livicentalis*¹," which contains the blessings of a seemingly mystical plant. This is Armani's highest-end skincare series, which moisturizes, firms, and smooths skin, leading to vibrant, radiant skin, as if protecting it from various external stressors*².
The new Crema Nera RV Concentrate is a serum that extracts this Livicentalis*¹ using Armani's new, proprietary extraction method, and employs an "active delivery capsule" design to deliver it to the skin in a fresh state along with other skincare ingredients*¹. It targets signs of aging*³ that appear due to various external stressors*², leading to a youthful-looking skin.
[URL] https://www.armanibeauty.jp/ww-00340-arm.html
Armani Beauty's pinnacle skincare, "Crema Nera"
“We spend our whole lives looking for perfection, I am convinced that nature is the form closest to that perfection”
"We spend our whole lives looking for perfection, but I am convinced that nature is the form closest to that perfection." Giorgio Armani
At Armani Beauty, our skincare development guiding principle is to incorporate the blessings of nature and advanced science to deliver the ultimate skin experience. Armani Laboratories screened over 150 types of plants and discovered Myrothamnus flabellifolia, a plant native to southern Africa. With temperatures ranging from 0°C to 60°C and no rain for six months during the dry season, this plant loses moisture, sheds its leaves, and appears to wither for an extended period. However, once rain falls and the plant absorbs water, it is truly miraculous: it recovers to its original state within hours.
Advanced Science
Armani Beauty focused on the presence of metabolites that support the defensive capabilities of Myrothamnus flabellifolia. Using advanced technology, we successfully identified and extracted two metabolites that interact with each other. These compounds are combined in the Crema Nera series as "Livicentalis*¹," a skincare series that exudes the delicate yet powerful elegance of Armani, as if protecting against external stress*². This new product combines this mysterious plant with Armani's unique new technology to create a new product.
Responsible and Sustainable Sourcing of Natural Ingredients
The Myrothamnus flabellifolia, from which Crema Nera's common ingredient, Livicentalis*¹, is harvested by local farmers in the Tsibi region of Zimbabwe, Africa. Armani Beauty pursues sustainable beauty in harmony with the environment and society through initiatives such as "AQUA for LIFE," which contracts with local small-scale farmers to provide safe drinking water, hygienic water supplies, and hand-washing facilities.
Using Cutting-Edge Capsule Technology
Crema Nera RV Concentrate uses cutting-edge capsules made from plant-derived cosmetic active ingredients*¹ developed in Japan in collaboration with a Japanese pharmaceutical manufacturer, delivering the active ingredients*⁴,⁵,⁶,⁷,⁸ in a fresh state. To ensure that the effective cosmetic ingredients*4,5,6,7,8 are contained in the product in the most concentrated form possible, we decided to incorporate them into the capsule membrane. The capsule membrane contains "Livicentalis*¹," while the interior contains Vitamin E*5, Vitamin C derivative*6, and Ferulic Acid*7, and the capsule is surrounded by filler hyaluronic acid*8. Through repeated trial and error, we were able to thin the membrane as much as possible, allowing the capsules to be easily broken by fingers or the pressure of the cosmetic bottle's pump. This advanced capsule technology and ingredient combination enhances the beauty of your skin, moisturizing and firming the skin, thereby revealing its natural radiance.
New Product Overview for "Crema Nera RV Concentrate"
Crema Nera RV Concentrate
This serum utilizes active delivery capsule technology to deliver "Livicentalis*¹" to the skin more freshly. "Livicentalis*¹" forms the capsule membrane, while beauty ingredients such as vitamin E*⁵, vitamin C derivative*⁶, and ferulic acid*⁷ are encapsulated inside. The capsules also contain hyaluronic acid*⁸. These active delivery capsules are activated by bursting when applied with your fingers or the pressure of a pump. Moisturizing your skin makes pores less noticeable, leaving it smooth, firm, and radiant.
*¹Myrothamnus flabellifolia Leaf Extract (Skin Conditioning Ingredient)
*²Dryness
*³Loss of firmness and uneven skin texture
*⁴Ceramide NP (Skin Conditioning Ingredient)
*⁵Tocopherol (Skin Conditioning Ingredient)
*⁶Ascorbyl Tetraisopalmitate (Skin Conditioning Ingredient)
*⁷Ferulic Acid (Skin Conditioning Ingredient)
*⁸Sodium Acetylated Hyaluronate (Skin Conditioning Ingredient)
Armani Beauty
“Elegance is not about catching the eye, it's about being remembered.”
Giorgio Armani's fashion sensibility and aesthetic are reflected in the worlds of fragrance, makeup, and skincare.
Beauty, simplicity, and quality come from the finest materials. Delivering refined elegance.
Armani Beauty Official Online Site: https://www.armanibeauty.jp/
Armani Beauty Official LINE Account ID: @armanibeauty
Click here for company press release details
Armani Beauty pursues elegance that is memorable rather than eye-catching, and has also poured its passion into developing skincare that brings out the beauty that lies within. The "Crema Nera" series contains the beneficial ingredient "Livicentalis*¹," which contains the blessings of a seemingly mystical plant. This is Armani's highest-end skincare series, which moisturizes, firms, and smooths skin, leading to vibrant, radiant skin, as if protecting it from various external stressors*².
The new Crema Nera RV Concentrate is a serum that extracts this Livicentalis*¹ using Armani's new, proprietary extraction method, and employs an "active delivery capsule" design to deliver it to the skin in a fresh state along with other skincare ingredients*¹. It targets signs of aging*³ that appear due to various external stressors*², leading to a youthful-looking skin.
[URL] https://www.armanibeauty.jp/ww-00340-arm.html
Armani Beauty's pinnacle skincare, "Crema Nera"
“We spend our whole lives looking for perfection, I am convinced that nature is the form closest to that perfection”
"We spend our whole lives looking for perfection, but I am convinced that nature is the form closest to that perfection." Giorgio Armani
At Armani Beauty, our skincare development guiding principle is to incorporate the blessings of nature and advanced science to deliver the ultimate skin experience. Armani Laboratories screened over 150 types of plants and discovered Myrothamnus flabellifolia, a plant native to southern Africa. With temperatures ranging from 0°C to 60°C and no rain for six months during the dry season, this plant loses moisture, sheds its leaves, and appears to wither for an extended period. However, once rain falls and the plant absorbs water, it is truly miraculous: it recovers to its original state within hours.
Advanced Science
Armani Beauty focused on the presence of metabolites that support the defensive capabilities of Myrothamnus flabellifolia. Using advanced technology, we successfully identified and extracted two metabolites that interact with each other. These compounds are combined in the Crema Nera series as "Livicentalis*¹," a skincare series that exudes the delicate yet powerful elegance of Armani, as if protecting against external stress*². This new product combines this mysterious plant with Armani's unique new technology to create a new product.
Responsible and Sustainable Sourcing of Natural Ingredients
The Myrothamnus flabellifolia, from which Crema Nera's common ingredient, Livicentalis*¹, is harvested by local farmers in the Tsibi region of Zimbabwe, Africa. Armani Beauty pursues sustainable beauty in harmony with the environment and society through initiatives such as "AQUA for LIFE," which contracts with local small-scale farmers to provide safe drinking water, hygienic water supplies, and hand-washing facilities.
Using Cutting-Edge Capsule Technology
Crema Nera RV Concentrate uses cutting-edge capsules made from plant-derived cosmetic active ingredients*¹ developed in Japan in collaboration with a Japanese pharmaceutical manufacturer, delivering the active ingredients*⁴,⁵,⁶,⁷,⁸ in a fresh state. To ensure that the effective cosmetic ingredients*4,5,6,7,8 are contained in the product in the most concentrated form possible, we decided to incorporate them into the capsule membrane. The capsule membrane contains "Livicentalis*¹," while the interior contains Vitamin E*5, Vitamin C derivative*6, and Ferulic Acid*7, and the capsule is surrounded by filler hyaluronic acid*8. Through repeated trial and error, we were able to thin the membrane as much as possible, allowing the capsules to be easily broken by fingers or the pressure of the cosmetic bottle's pump. This advanced capsule technology and ingredient combination enhances the beauty of your skin, moisturizing and firming the skin, thereby revealing its natural radiance.
New Product Overview for "Crema Nera RV Concentrate"
Crema Nera RV ConcentrateThis serum utilizes active delivery capsule technology to deliver "Livicentalis*¹" to the skin more freshly. "Livicentalis*¹" forms the capsule membrane, while beauty ingredients such as vitamin E*⁵, vitamin C derivative*⁶, and ferulic acid*⁷ are encapsulated inside. The capsules also contain hyaluronic acid*⁸. These active delivery capsules are activated by bursting when applied with your fingers or the pressure of a pump. Moisturizing your skin makes pores less noticeable, leaving it smooth, firm, and radiant.
■Product Name: Crema Nera RV Concentrate (Serum)
■Volume: 30mL
■Price: 43,450 yen (tax included)
■Pre-orders begin: Tuesday, March 1, 2022
■Release Date: Friday, April 1, 2022
Department stores nationwide and Armani Beauty official online boutique
*The release date is subject to change.
■How to Use: After washing your face and applying toner, apply an appropriate amount to your entire face.
■Volume: 30mL
■Price: 43,450 yen (tax included)
■Pre-orders begin: Tuesday, March 1, 2022
■Release Date: Friday, April 1, 2022
Department stores nationwide and Armani Beauty official online boutique
*The release date is subject to change.
■How to Use: After washing your face and applying toner, apply an appropriate amount to your entire face.
*¹Myrothamnus flabellifolia Leaf Extract (Skin Conditioning Ingredient)
*²Dryness
*³Loss of firmness and uneven skin texture
*⁴Ceramide NP (Skin Conditioning Ingredient)
*⁵Tocopherol (Skin Conditioning Ingredient)
*⁶Ascorbyl Tetraisopalmitate (Skin Conditioning Ingredient)
*⁷Ferulic Acid (Skin Conditioning Ingredient)
*⁸Sodium Acetylated Hyaluronate (Skin Conditioning Ingredient)
Armani Beauty
“Elegance is not about catching the eye, it's about being remembered.”
Giorgio Armani's fashion sensibility and aesthetic are reflected in the worlds of fragrance, makeup, and skincare.
Beauty, simplicity, and quality come from the finest materials. Delivering refined elegance.
Armani Beauty Official Online Site: https://www.armanibeauty.jp/
Armani Beauty Official LINE Account ID: @armanibeauty
Click here for company press release details
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