ISETAN MAKE UP PARTY 2022, the annual cosmetics festival that attracts attention, will be held at Isetan Shinjuku Main Store from March 16th to 21st, 2022. The makeup brand Amplitude will be offering special limited edition products exclusive to this event, as well as early releases of new products and a makeup show by Amplitude's official makeup artists. This year's theme is "Beauty is BORDERLESS," so be sure to enjoy this annual cosmetics festival.


【 ISETAN MAKE UP PARTY 2022 】
Period: Wednesday, March 16th to Monday, March 21st, 2022 (national holiday) *Ends at 6pm on the last day
*The first day is a special invitation event for Isetan Mitsukoshi app members
Location: Event Hall, 6th floor, Isetan Shinjuku Main Building
*For more details, please visit the Isetan Make Up Party special website below:
https://www.mistore.jp/store/shinjuku/shops/beauty/beauty/shopnews_list/beautynews_060.html

【Limited Edition Products】 *Sales will end when stock runs out


Amplitude Conspicuous Eyes Limited Collection a
EX-06 Blue Violet
7,700 yen (tax included)

A limited edition color has been released from the Amplitude Spring Collection "Conspicuous Eyes Limited Collection a," which is a hot topic for its beautiful floral motifs. This special color features a transparent blue base color set with a striking violet main color, making it available only on this occasion.

Other retailers: Amplitude Isetan Shinjuku, meeco, and from April 6th Iwataya Main Store
*During the event, it will only be sold at the event venue and meeco.


【Pre-sale】


Amplitude Face Protector
SPF50+ / PA++++ 50g 4,950 yen (tax included)

This refreshing and comfortable UV protector is made by layering several ultra-thin, transparent UV-cut filters to achieve powerful UV protection that meets Japan's highest standards and a transparency that enhances the "translucent" look of a beautiful makeup finish. This product will be available for pre-sale ahead of its nationwide release.

Other advance sales stores: Amplitude Isetan Shinjuku store, meeco
*During the event period, the products will only be sold at the event venue and meeco.
(Nationwide release date: March 23, 2022)


【Other】
・Makeup show
A makeup show will be held by Amplitude's official makeup artists.
March 19th (Sat) from 11am - Artist Yamakawa
March 20th (Sun) from 2pm - Artist Nishimura

・During the period, customers who purchase Amplitude products for 5,500 yen or more (tax included) will receive an original flat pouch as a gift (first come, first served, while supplies last).
*Other participating stores: meeco


[Contact Information]
Amplitude
0120-781-811
https://www.amplitude-beauty.com/
[What is Amplitude?]
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth related to humans," such as the richness of the soul, the profoundness of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose a "face" that will give women confidence as a person and bring them courage every day. Created by Creative Director RUMIKO, who advocates for the beauty of Japanese women that is accepted worldwide, this brand brings out the coolness that mature women should possess.

■Official Website
https://www.amplitude-beauty.com/

■SNS (@amplitudebeauty)
Facebook https://www.facebook.com/amplitudebeauty/
Instagram https://www.instagram.com/amplitudebeauty/
Twitter https://twitter.com/amplitudebeauty

#amplitudebeauty #amplitudeartists #amplitude #Amplitude



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