Momoiro Clover Z (hereafter, Momoclo) will open a pop-up shop, "PINK HOUSE -flower shower, eternal girlhood-," featuring fashion items in collaboration with PINKHOUSE, in the TOKYO Kaihoku area on the second floor of the main building of Isetan Shinjuku. The shop's image visuals were shot with Momoclo as models, based on the theme of "eternal girlhood." The shop will be open from February 18th to March 3rd.

The outfits worn by Momoclo members in the image visual feature a white textile with a clover and clover pattern on a white background, designed by PINKHOUSE for this collaboration. The textile subtly features the letter "Z." Leader Momota wears a pure white dress with tiered lace featuring a clover pattern.

Since its founding in 1982, PINKHOUSE has been a brand that conveys a worldview that girls love through the creation of clothing that captures the warmth of human hands. For this collaboration, special couture was prepared to bring out the unique charms of each member of Momoiro Clover Z. Their charms, which combine strength and grace, are beautifully brought out in outfits that evoke the feeling of spring. February 18th is the "Flower Festival" for the store, a week in which they will be expanding their spring fashion lineup. In addition to zip-up outerwear, dresses, T-shirts, tote bags, and other items created in collaboration between Pink House and Momoiro Clover Z, the shop will also be selling collaboration items between Pink House and five prominent brands in the Tokyo fashion world: G.V.G.V., THEATRE PRODUCTS, MIKIOSAKABE, Michal Negrin, and Atelier Someka. After Isetan Shinjuku, the event is scheduled to tour Nihonbashi Mitsukoshi Main Store, Ginza Mitsukoshi, and Isetan Closet Lucua 1100 (grand opening at Osaka Station on April 2nd).