The anime "Pretty Guardian Sailor Moon" (hereafter "Sailor Moon") celebrates its 20th anniversary this year, and a limited-time shop called "Girls Love Mode Let's prism power make up" has opened on the 2nd floor Stage #2 of the main building of Isetan Shinjuku, in collaboration with three fashion brands. It will run until April 8th.

The brands collaborating with "Sailor Moon" this time are "Riccimie PREMIERE SALON," "Honey Bunch," and "Secret Honey by Honey Bunch." All of the items on sale are limited editions of this project. They will only be sold in-store at Isetan Shinjuku.

Limited items for this project include a sailor collar sweatshirt top (13,000 yen), a cardigan with a detachable ribbon on the chest (11,000 to 15,000 yen), a tote bag designed with the magic words used for transformation (4,200 to 9,000 yen), and a chiffon skirt (13,000 yen) with original textile featuring a moon and cat motif layered over striped fabric.

On the first day, six white long dresses (100,000 yen) from Rich Me Premier Salon inspired by "Princess Serenity" were sold, and customers were seen snapping up highly limited items. "With the launch of Japan Senses at Isetan Mitsukoshi on April 1st, we decided to promote manga as a form of Japanese culture on the second floor of the main building. This reminded me of the sight of women in their 20s dressing up as Sailor Moon at the Roppongi Halloween parade, which inspired the idea for this collaboration," said the buyer. "We developed original textiles and buttons for Sailor Moon's fan base of women in their 20s, and instead of emphasizing the character itself, we incorporated motifs from the anime as a focal point, aiming for designs that would appeal to the wearer's playful side and be recognized only by the wearer." The three brands participating in the collaboration are under the umbrella of Samantha Thavasa Japan, which also celebrated its 20th anniversary this year. "Their cooperation was essential in producing collaborative items that could be used as fashion in a short space of time," said the buyer. The façade features large panels of the five Sailor Soldiers and a large display of the "ISETAN SAILOR MOON" logo, designed specifically for this project. Customers who make purchases at the shop will receive their products in a shopping bag with an original logo design.