Selleck will launch LULA JAPAN, the Japanese version of London-based fashion magazine LULA, in October. LULA primarily targets fashion-conscious women in their 20s and 30s, and features interviews with models Cara Delevingne and Alexa Chung, as well as actress Zoe Kazan. The magazine has garnered attention not only in the UK but also in France and the US. The Japanese edition, based on the theme "girl of my dream," will retain the essence of the original magazine while showcasing global fashion from a unique perspective. Aimed at working women aged 25 to 34 who enjoy both work and fashion, the magazine offers a "girly" and "modern" style. The content will cover a wide range of topics, from fashion-focused interviews with popular international models and celebrities to the latest domestic and international news on cosmetics, hair care, and food, as well as culture, including film, music, and cafe information. The editor-in-chief is Suzuki Kazuo, who has experience in launching more than 10 magazines, including fashion and culture magazines, and founded RUSSH JAPAN.

The planned circulation is 50,000 copies, and it will be published twice a year, in October and February. The first issue will go on sale on October 28th at bookstores, convenience stores, CD shops, etc., for 980 yen.