3.1 Phillip Lim will open its concept store, 3.1 Phillip Lim MICROCOSM, on the 3rd floor Center Park of the main building of the Isetan Shinjuku store for six months from March 5th.

Based on the concept of "MICROCOSM," the store will present the values shared by all of the brand's collections and the worldview of designer Philippe over five different periods during the store's opening period. The spatial design, created by architect Tsune Nagasaka, will also evolve. The store will create a space where customers can experience not only fashion but also culture, music, art, and more with all five senses.

The concept for the first store (March 5th to April 15th) is "Elemental," expressing the elements of nature: earth, water, fire, and air, which are also the themes of the 14SS collection. To commemorate the opening, the store will also be releasing a limited edition "TOKYO LOVE Series" consisting of three styles and three colors (white, black, and red): T-shirts (15,750 yen), tank tops (12,600 yen), and tote bags (8,925 yen).