On February 12th, DIESEL opened a pop-up shop featuring new 2014 collections in the Center Park on the second floor of the Isetan Shinjuku Main Building. It will run until the 17th.
The 2014 collection embodies the rock spirit. It proposes a powerful rock style with Western touches and star motifs. The apparel and accessories offer designs that express sexiness, elegance, chic, and sportiness within a masculine atmosphere. Also available are jog jeans (42,000 yen) and dresses (27,300 yen), exclusive to the store.
The venue will feature an installation by multi-talented sound producer and product designer Mitsuichi Okamoto. His internationally acclaimed masterpieces, "Liquid Tape Cutter Work" and "Liquid Lamp," will also be on display and for sale.
The first 150 customers to purchase denim during the event will receive special gift wrapping in a color exclusive to the store. Additionally, the first 150 customers who spend over 21,000 yen will receive a free USB keychain.