Isetan Shinjuku is collaborating with Yukari Ishii, a writer of horoscope articles and essays whose unique writing style has earned her popularity among people of all ages and genders, to launch a spring fashion campaign. This time, the store is teaming up with Isetan's original brand, "Ready for the Weekend," aimed at urban mothers, to introduce accessories and natural stones based on the image colors of each zodiac sign. The "Siesta Paw" concho bracelet (1,890 yen) will be available in 35 colors exclusively at the store. Additionally, the store will be selling Ishii's "12 Zodiac Signs Series" (WAVE Publishing), a best-seller since its publication in 2010, which has sold over 1.2 million copies. A limited number of free cards featuring Ishii's 2014 keywords for each of the 12 zodiac signs and their associated images will also be distributed.

The event will run from February 26th to March 4th in the West Park/DAYS corner on the second floor of the main building of the store.