Isetan Shinjuku is hosting a "Star Item Selection" campaign throughout the entire store, featuring this season's most recommended items.

This time, the store collaborates with Yukari Ishii, author of the best-selling "12 Zodiac Signs Series," which has sold over 1.2 million copies, and whose essays on stars and constellations are immensely popular with people of all ages and genders. The campaign offers recommended items, including clothing, accessories, and sweets, categorized by the four elements of astrology (fire, earth, wind, and water).

According to Yukari Ishii, "elegance, dignity, and timelessness" are key themes for this time of year, and "many people will be searching for timeless values and treasures that will become a part of their lives."

The "fire" element features items that will add a touch of glamour to gatherings, while the "earth" element features items that will add a touch of warmth and style. The "wind" element offers cutting-edge, active items, while the "water" element offers refreshing, natural, and on-trend pieces.

If you're looking for a boost, choose items from the "fire" element. If you're looking for a trendy, stylish look, try the "wind" element. Based on the keywords of each element, we suggest incorporating star items that fit your current mood.

A special website has also been launched to further enhance the star item selection. Not only is it introducing this winter's trendy star items, but you can also purchase them. You can also find a column by Yukari Ishii and receive smartphone wallpaper designed by paper cutting artist Riya. Those who purchase products worth 10,500 yen or more on the website will also be entered into a lottery to win a signed copy of Yukari Ishii's book. The website is open until November 20th.