California-based denim brand J Brand will open a pop-up store, "PINK IN ISETAN BY J BRAND," on the second floor of the Shinjuku Isetan Main Building's The Stage #2 for one week only, starting February 26th. The store will run until March 4th.
The theme color is pink. In a space evoking the lifestyles of Old Hollywood and California, the store will sell new items from the 2014 Spring/Summer women's collection, featuring a pink theme for spring. The brand's signature cargo pants, "Houlihan," are available in a special pale pink color exclusively at Isetan Mitsukoshi. Customers will receive a special pink shopping bag.
In addition, during the period, purchases of ¥31,500 or more will receive a complimentary nail treatment in collaboration with the brand and Naomi Yasuda, a nail artist active in the United States who has numerous international celebrity clients. On the 26th and 27th, J Brand will visit Japan to perform a special nail treatment with her own design (limited number of customers). In addition, the store features a photo space with a Hollywood-inspired atmosphere. Anyone can take photos and post them on Facebook, Instagram, or Twitter with the hashtag (#jbrandxisetan) for a chance to win a special gift. The first 500 customers to purchase products at the store during this period will receive an original brand notebook. J Brand founder and current CEO Jeff Rudes started the brand with the goal of creating timeless, classic, and sophisticated jeans, focusing on inspiration and fit that make women look and feel beautiful in jeans. The brand operates in over 20 countries worldwide, primarily through specialty stores and select shops that carry luxury brands. In Japan, Fast Retailing established J Brand Japan, a wholly owned subsidiary, to handle retail and wholesale sales of J Brand products and store operations in Japan.