As part of its efforts to create a more sustainable future for luxury, Bvlgari is launching a new Bvlgari men's leather goods collection. Bvlgari ambassador, actor and artist Tomohisa Yamashita has been appointed to the campaign for this sustainable collection, which revamps its timeless line.


Tote bag Grained calfskin Olympic sapphire W40xH29xD11cm 275,000 yen
Necklace 577,500 yen, Bracelet 825,000 yen, Earrings 347,600 yen PG x Black ceramic Both B.zero1
Watch 511,500 yen SS BVLGARI BVLGARI


Upon being chosen for the campaign visuals, Yamashita Tomohisa commented as follows.

"The concept for this shoot was 'A style that is an extension of Yamashita Tomohisa's everyday life,' so I was able to relax during the shoot. In fact, there was a backpack similar to the one I use regularly, and it felt like déjà vu; I was already feeling attached to it during the shoot (laughs). I tend to prefer simple monochrome outfits, but these vibrant new colors, typical of Italy, seem to suit my monochrome style. I also resonated with the sustainability aspect of the product development concept. I've heard the saying, 'Good shoes will take you to good places,' and I think the same can be said for a good bag. I often travel light with just one bag, wondering which city I'll travel to next. I hope that a Bvlgari bag will take you to a place where your dreams come true on your 'journey called life.'"

A video featuring Yamashita Tomohisa from this campaign has been released on Bvlgari's official YouTube channel.

https://youtu.be/b5CA3jWMKEw



Camera Bag in Grained Calfskin / Ivy Onyx W22.5xH15xD10cm 176,000 yen


Messenger bag Grained calfskin / Ivy onyx W23xH17xD7.5cm 187,000 yen

Necklace 416,900 yen, Ring 266,200 yen, Earrings 347,600 yen PG x Black ceramic All B.zero1 Rock
Watch 506,000 yen Aluminum Bulgari Aluminum

By exploring new possibilities, the eco-conscious collection was born, embodying high quality and iconic design while minimizing environmental impact.The 13 creations, ranging from classic shapes such as horizontal totes, briefcases and messenger bags to highly contemporary camera bags, belt bags and backpacks, embody a modern and dynamic spirit.


Backpack Grained calfskin / Black W28xH38xD19cm 264,000 yen


Belt bag Grained calfskin / Olympian sapphire W34xH14xD10cm 175,000 yen


Messenger bag in grained calfskin / black, W23xH17xD7.5cm, ¥187,000

Necklace ¥577,500, Bracelet ¥825,000, Earrings ¥347,600, Ring ¥211,200 (PG x Black Ceramic, both B.zero1)
Watch ¥511,500 (SS) BVLGARI BVLGARI


https://youtu.be/QLOOr7mZ88Q

Each creation, bringing to life the iconic Bvlgari logo featuring ancient Roman capital letters, is crafted from a bi-material combination of metal-free grained calf leather and smooth calf leather. This material is sourced from Leather Working Group-certified tanneries, which emphasize environmental performance in terms of energy and water use, waste disposal and recycling, and the management of restricted substances.


Briefcase Grained calfskin / Black W38xH29xD6.5cm 291,500 yen


Messenger bag Grained calfskin / Ivy Onyx W23xH17xD7.5cm 187,000 yen

The exterior is made of black, Ivy Onyx, and Olympic Sapphire-colored materials, while the interior is made of ECONYL® (recycled nylon) in an Olympic Sapphire color that matches the exterior. All sewing threads and zipper tapes are made from 100% recycled polyester, with sustainability in mind. The straps are also made of the same material, and all feature an embroidered Bulgari logo.


Tote bag Grained calfskin / Black W40xH29xD11cm 275,000 yen


Belt bag Grained calfskin / Black W34xH14xD10cm 175,000 yen


Camera Bag Grained Calfskin / Ivy Onyx W22.5xH15xD10cm 176,000 yen

Reflecting Bvlgari's comprehensive commitment to reducing its environmental impact, this collection also minimizes the use of plastic in packaging, ensuring a collection that will satisfy even the most environmentally conscious customers. Packaged in cartons made from materials sourced from responsibly managed forests, the bag is lined with 100% bamboo fiber protection and comes with a 100% organic cotton bag.


Tote bag Grained calfskin / Ivy onyx W40xH29xD11cm 275,000 yen


Messenger bag Grained calfskin / Olympian sapphire W23xH17xD7.5cm 187,000 yen


Camera Bag Grained Calfskin / Black W22.5xH15xD10cm 176,000 yen

Through its innovation-focused life cycle approach, Bvlgari promotes sustainable product manufacturing efforts and paves the way for continuous progress.

Contact:
Bvlgari Japan
03-6362-0100
https://www.bulgari.com/ja-jp/



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