Loro Piana launches its Spring/Summer 2022 advertising campaign by Mario Sorrenti.
The new campaign explores the raw emotions spontaneously evoked by a sensory experience. Touch is visible, color is felt, and texture is heard—all made possible by incredible craftsmanship.
Photographed by Mario Sorrenti and featuring models Liane Van Rompaey, Anok Yai, and Leon Dame in the fortress, countryside, and rocky coast of Almeira, Spain, the campaign translates this mentality into emotive imagery that engages all the senses, capturing the exquisite textures of Loro Piana's artisans. The campaign exudes a summery vibe, and not just because of the sun-drenched sea and landscapes. For Loro Piana, summer is both a season and a state of mind that evokes joy, lightness, travel, and a sense of conviviality. As the sunlight changes throughout the day, the campaign transforms in landscape, color, texture, and light. A connection with nature, driven by curiosity and empathy, is evoked through outdoor activities and a gentle breeze. The relationship between mind, body, and clothing blends, and the various textures come together in natural light.
Under a relaxed summer sky, the new campaign evokes the harmony between human senses and nature. Loro Piana's effortless elegance is captured in a natural, light-filled atmosphere.
Contact us
Loro Piana Japan: 03-5579-5182
The new campaign explores the raw emotions spontaneously evoked by a sensory experience. Touch is visible, color is felt, and texture is heard—all made possible by incredible craftsmanship.
Photographed by Mario Sorrenti and featuring models Liane Van Rompaey, Anok Yai, and Leon Dame in the fortress, countryside, and rocky coast of Almeira, Spain, the campaign translates this mentality into emotive imagery that engages all the senses, capturing the exquisite textures of Loro Piana's artisans. The campaign exudes a summery vibe, and not just because of the sun-drenched sea and landscapes. For Loro Piana, summer is both a season and a state of mind that evokes joy, lightness, travel, and a sense of conviviality. As the sunlight changes throughout the day, the campaign transforms in landscape, color, texture, and light. A connection with nature, driven by curiosity and empathy, is evoked through outdoor activities and a gentle breeze. The relationship between mind, body, and clothing blends, and the various textures come together in natural light.
Under a relaxed summer sky, the new campaign evokes the harmony between human senses and nature. Loro Piana's effortless elegance is captured in a natural, light-filled atmosphere.
Contact us
Loro Piana Japan: 03-5579-5182
