Spanish Oscar-winning actress Penelope Cruz, who serves as LOEWE's brand ambassador, appears in LOEWE's Spring/Summer 2014 campaign. This marks Penelope's third season featuring the brand. This time, the campaign's theme was to bring out her natural beauty and gentleness. The photographers are the duo Mert Alas and Marcus Piggott, who have been working on the brand's advertising campaigns for seven consecutive seasons. Model Wouter Beelen appears in the images for the men's items. Penelope's images center around the new Spring/Summer 2014 "Skin" collection, featuring bags in the brand's iconic "Oro" (Spanish for "gold") colorway throughout the campaign. A behind-the-scenes video has also been released, offering a glimpse into the dignified beauty of Penelope, a mother of two.