Pringle 1815, a brand operated by Sanyo Shokai, has released its Spring/Summer 2014 campaign visuals. Based on the brand's concept of "MAKE THE NEW STANDARD," the campaign is inspired by the diverse cultural mix of the 1990s. The men's collection mixes elements of "college sports" and "high-tech," showcasing the brand's signature vibrant colors, while also featuring monotone colors for the first time. This season, the brand proposes coordinating monochrome with a single color. The women's collection incorporates elements of "psychedelic," "French pop," and "sports," featuring black and white stripes and a variety of colorful knitwear. The photos were taken by Thomas Loar, a photographer who has worked on Harper's BAZAAR and fashion brand advertisements. The illustration, by Glasgow-based artist David Galletly, shows the brand's iconic lion running through Edinburgh.

An animated short film by Galtry is also currently available. The story is about a lion who loves to dance traditional Scottish Highland dance and travels to Japan, dreaming of a place that will welcome him, where he is greeted with applause.