Hungarian skincare brand Omorovizca has made its Japanese debut, launching on February 5th at the Beauty Apothecary on the second basement floor of the Isetan Shinjuku store. Omorovizca offers skincare products based on Hungarian thermal spring water, rich in minerals and prized for its healing properties since ancient Roman times, enhanced with carefully selected ingredients. The brand offers 16 face and body care products. Currently, the products are available in high-end department stores, select shops, and hotel spas, primarily in Hungary, the UK, and the US. The main ingredients are Hungarian thermal spring water, rich in high-quality minerals, and silt from one of the world's largest thermal lakes. Because Hungary is located in a region with a thin crust compared to other parts of the world, solar heat causes the water, rich in minerals, to rise to the surface, resulting in Hungarian thermal water being rich in minerals. The thermal lake mud comes from Lake Hévíz in western Hungary. The entire lake is a hot spring, and the mud at the bottom of the lake, blessed with a water flow of 8,600 liters per hour, is rich in oxygen and minerals such as calcium and magnesium.

The Cleansing Balm (50ml/11,550 yen) is a gel-cream cleanser that combines mud and hot spring water, allowing you to experience the effects of these two ingredients. It quickly turns into an oil when massaged into the skin, moisturizing the skin while the mud's absorption effect removes makeup, dirt from pores, and blackheads from the nose. Because it turns into an oil, it can also be used for massage.

All products are free of parabens, petrochemical ingredients, polyethylene glycol, silicone, sodium laureth sulfate, synthetic colorants, and synthetic fragrances.