Burberry has released a women's version of its men's fragrance, "Brit Rhythm For Her," eau de toilette (30ml/6,510 yen, 50ml/9,030 yen, 90ml/11,970 yen). The powdery floral notes, including British lavender, orange blossom, and vetiver, combine classic and unexpected scents to express a fusion of femininity and the edgy side of rock. The advertising campaign features British model Suki Waterhouse and British musician George Barnett. The brand is also launching a digital-focused campaign. The official website is running a sampling campaign for scented bottle-shaped tattoo stickers, and a special mobile site allows users to view content that allows them to experience "Brit Rhythm" using their device's built-in gyroscope. Additionally, the latest information on the fragrance is being posted on official social media accounts such as Twitter using the hashtag "#THISISBRIT."

Brit Rhythm for Her is now available in advance at Burberry import accessory shops nationwide, including flagship stores in Omotesando, Ginza Marronnier Dori, Roppongi and Kobe.