The Peekaboo bag will be featured as a new addition to Fendi's Fall/Winter 2014-2015 men's collection. It will be available in stores starting in July. The concept is "understated luxury." It features an iconic, open-top design and is crafted from Cuoio Roma Selleria leather. It's larger than the women's version, with a leather-covered metal bar at the top and a long shoulder strap. The zippered opening on one side is a unique detail for men's bags, where documents are often accessed. It comes in two colors, gray and black, and is priced at ¥651,000. The black version also comes in a playful design featuring Bag Bugs eyes on the inside (¥701,000). Since its debut on the women's runway in 2008, the Peekaboo has become one of Fendi's signature bags.