The JIMMY CHOO Ginza Matsuya store will reopen on September 5th.

The store will be the first in Japan to introduce a new store concept created by London-based design studio David Collins Studio.

The new store concept expresses modern glamour through elegant materials and sophisticated design, rather than decoration. The walls are layered with textures in soft colors with a subtle sheen, aiming to add depth to the details of the items. Items will be displayed by category, such as the main collection and CHOO 24:7, based on a luxurious display concept.

The store will carry women's shoes, bags, sunglasses, leather goods, and fragrances. To commemorate the reopening, the store will also be releasing a limited edition of this fall/winter collection of boots, "DANTE" (136,080 yen), and a messenger bag, "OPAL" (174,960 yen), featuring a star motif with mini studs, from September 5th.