Jewelry brand AHKAH is selling its men's jewelry collection, AHKAH HOMME, for a limited time at its AHKAH shop on the first floor of the main building of the Isetan Shinjuku store. It will also be showcasing new collections and bridal jewelry. The sale runs until August 18th. During the sale, the brand will expand its sales floor space and offer its men's line, AHKAH HOMME, which is not normally available at the store. Popular for its delicate and unique motifs, the brand will be showcasing men's items such as a new palm tree necklace (¥225,000), a silver diamond cross necklace (¥37,000), yellow gold and white gold bracelets (¥27,000 to ¥29,000), and rings (¥15,000 to ¥45,000). AHKAH HOMME launched its men's jewelry collection in 2013, with its flagship store in Omotesando Hills. As unisex pieces, they can be worn by both men and women, and many couples wear them together. The brand also created a fictional movie story for this season's theme, "HOW TO GET A DIANMOND," and is showcasing new pieces inspired by the film. Items include the Bead Necklace (¥80,000), the Etoile Pavemo Iron Necklace (¥280,000), and the Nudie Drops Necklace (¥170,000). Each piece has its own story, just like the movie. Bridal jewelry will also be expanded during the event. The highlight is the Losange Engagement Ring (¥323,000). This engagement ring represents a couple embracing a future as brilliant as a diamond. The diamond-shaped arms can be engraved with each other's initials or diamonds, and additional pieces can be added after purchase. The manager of AHKAH at the store said, "We have a lot of couples and men coming in alone. By introducing the men's line this time, we hope to make more people aware of AHKAH HOMME's elegant yet eye-catching designs, and we hope to use this opportunity to connect with the Christmas event we hold at Isetan The Stage every December."