Isetan Shinjuku Store's accessories corner on the first floor of the main building will stock a wide variety of unique rings that are popular with international celebrities and are sure to be a hit this summer.

The corner will offer suggestions for ways to enjoy rings, including pinky rings, toe rings worn on two fingers, fork rings that are shaped like a fork and pinch the fingers together, palm rings that are worn on the palm of the hand, and tip rings that are worn layered over the nail.

Fork rings are open at the top like a fork and are worn by wrapping both ends around the finger. The size can be adjusted slightly to fit your finger, making them easy to fit even for those with thick joints who have trouble choosing a ring. According to the buyer in charge, "Simple designs featuring diamonds set in the base metal are popular, but recently, designs with colored stones set in the base metal have also become popular. The phalanx ring, worn between the first and second knuckles, can also be used as a pinky ring if the size is right, so it's recommended for those looking to purchase a unique, trendy ring for the first time."

The jewelry brand "e.m." introduced the knuckle-worn accessory on the first-floor stage of the store's main building in July last year, but at the time it was still considered a unique item. Around the same time, edgy ring designs became increasingly popular among international celebrities, and when 10 styles were released in March this year, they generated sales of 8 million yen in the two weeks after release.

Sensing the trend, the buyer approached the jewelry brand "Jouete," which then launched the ring specialty select shop "Jouete Yubikazari" and began selling them at the store. Jouetto mainly sells silver rings, with prices starting from the 5,000 yen range. The average purchase price per customer is around 11,000 yen, and there is a tendency for customers to purchase two or more rings to coordinate their outfits.