On February 2, 2022, Gucci Guilty, a fragrance collection dedicated to lovers pursuing unrestrained love, will launch two new fragrances: Gucci Guilty Parfum Pour Homme and Gucci Guilty Intense Eau de Parfum. These two fragrances, reinterpreted from the original Gucci Guilty Pour Homme Eau de Toilette and Gucci Guilty Eau de Toilette, offer even more impact and can be enjoyed individually or as a pairing. The pairings have also been redesigned to evoke the strength of the bond between eccentric lovers seeking a confession of love unconstrained by societal rules and constraints.
About the new "Gucci Guilty" fragrance≫≫https://bit.ly/34rFPFY


https://youtu.be/d_Y3xx53YI4

■Gucci Guilty Parfum Pour Homme


This woody, aromatic, ambery fragrance, highlighting the essence of the original Gucci Guilty Pour Homme Eau de Toilette, is inspired by a more powerful and masculine fragrance.

It opens with a lighter, milder, more modern, aromatic French lavender and uplifting lemon, which are exquisitely harmonised with rich juniper. The heart notes of deep, ambery Spanish cistus are further enhanced by the addition of vibrant, rich orange flower and spicy nutmeg, creating a more evocative fragrance. The final notes of dry wood and musk complement the mysterious and elegant Indonesian patchouli, creating a lingering finish.


■Gucci Guilty Intense Eau de Parfum


This ambery woody floral fragrance reinterprets the heart essence of Gucci Guilty Eau de Toilette. The bold, vibrant mandola blends with mellow lychee in the top notes, giving a modern twist to the violet scent. The bold floral bouquet of ylang-ylang and tuberose is enhanced by a mysterious and sensual dark plum accord in the middle notes. Finally, distinctive woody patchouli and vetiver combine with luscious vanilla for a glamorous, feminine finish.

■Bottle Design
The bottle design inherits the unique, rounded, vertical silhouette that is a characteristic of the Gucci Guilty collection, but the entire bottle is finished in a metallic finish, reflecting the intensity of the fragrance in a novel and striking bottle color. Gucci Guilty Parfum Pour Homme is colored dark anthracite, while the women's fragrance is colored block bronze. Both bottles are paired with caps of the same color and accented with the brand's iconic Interlocking G logo.

The men's fragrance is housed in a dark anthracite outer box with a silver logo, while the women's fragrance is housed in an ivory outer box with a bronze metallic logo.


■Advertising Campaign

The advertising campaign, starring Jared Leto and Lana Del Rey, is themed around the theme of #ForeverGuilty. Shot by photographer Glenn Luchford, the campaign is set in another unexpected location: a diner with red booths, wood-grain walls and shuttered windows. Relaxing in a booth, Jared Leto and Lana Del Rey cast provocative gazes at the viewer, urging them to celebrate freedom together. A special appearance by Courtney Love reinforces this message.


(Left) Gucci Guilty Parfum Pour Homme
50mL 12,980 yen (tax included)
90mL 17,160 yen (tax included)

(Right) Gucci Guilty Intense Eau de Parfum
30mL 10,670 yen (tax included) *Limited distribution
50mL 14,630 yen (tax included)
90mL 19,140 yen (tax included)

Released on Wednesday, February 2, 2022
Gucci Fragrance Stores >>https://latelierdesparfums.jp/pages/shops?&brand=gucci

Perfect for Valentine's Day and White Day gifts...
Select a pairing fragrance from the "Gucci Guilty" collection to match your unique image.

The "Gucci Guilty" fragrance collection is dedicated to lovers who pursue free love unfettered by societal rules and constraints. Choose a fragrance to match your desired image and mood. Matching the scent tones will deepen your bond. We also recommend giving each other gifts for Valentine's Day and White Day. About the Gucci Guilty Collection≫≫ https://latelierdesparfums.jp/collections/gucci-guilty For the bold, flamboyant, and glamorous couple Gucci Guilty Parfum Pour Homme x Gucci Guilty Intense Eau de Parfum The woody aromatic ambery scent, with aromatic French lavender, gorgeous, rich white flowers, and elegant patchouli, is perfect for men with an elegant and passionate charm. The Amberley Woody Floral fragrance, a bold and bright blend of citrus and a sensual floral bouquet, with a lingering woody finish of patchouli, is perfect for glamorous and glamorous women. It is a fragrance that suits both free, bold and glamorous women.
・Gucci Guilty Parfum Pour Homme
50mL 12,980 yen (tax included)
・Gucci Guilty Intense Eau de Parfum
50mL 14,630 yen (tax included)
Release date: Wednesday, February 2, 2022


■For the stylish, urban couple
Gucci Guilty Pour Homme Eau de Toilette x Gucci Guilty Eau de Toilette
The aromatic fougère scent, centered around lavender, blends bright mandarin and modern patchouli to highlight the charm of a stylish, cool masculine man. Additionally, the feminine lilac petal scent with a bright mandarin twist accentuates a devilish femininity. Stylish and urban, perfect for two people who enjoy freedom.

・Gucci Guilty Pour Homme Eau de Toilette
50mL 10,100 yen (tax included)
・Gucci Guilty Eau de Toilette
50mL 10,890 yen (tax included)


■For noble couples who exude an air of adult ease
"Gucci Guilty Pour Homme Eau de Parfum" x "Gucci Guilty Eau de Parfum"

A woody aromatic scent featuring rose with a twist of chili pepper, rich patchouli and cedarwood. The spicy scent is perfect for men who exude a sense of mystery. The bright citrus notes are layered with feminine lilac and geranium, and the lingering amber aroma brings out the soft, feminine charm. Recommended for couples with a mature aura.

・Gucci Guilty Pour Homme Eau de Parfum
50mL 11,550 yen (tax included)
・Gucci Guilty Eau de Parfum
50mL 13,310 yen (tax included)


■For two discerning couples who respect each other's individuality
"Gucci Guilty Absolute Pour Homme Eau de Parfum" x "Gucci Guilty Absolute Eau de Parfum"


This woody-spicy fragrance, with leathery woody notes and earthy tones from three different nuances of patchouli, is perfect for the confident, discerning man. Meanwhile, the chypre-fruity fragrance, with its Bulgarian rose, juicy blackberry, and leathery woody notes, accentuates the charm of sophisticated women who value their individuality. Blending the two fragrances with a common woody note within their distinct scents, these two fragrances are sure to deepen the bond between couples who embrace each other's individuality.

・Gucci Guilty Absolute Pour Homme Eau de Parfum
50mL ¥11,220 (tax included)
・Gucci Guilty Absolute Eau de Parfum
50mL ¥13,310 (tax included)



Click here for company press release details