LabSolue, a perfume laboratory created by sisters descended from a historic Italian cosmetics brand, debuted in Japan in March 2021 with a limited-time pop-up at Isetan Shinjuku, marking its first foray outside of Italy. Following subsequent pop-ups in department stores, select shops, and interior design shops, as well as a permanent presence at Roppongi ESTNATION, LabSolue will open its second permanent Japanese location on the first floor of the Isetan Shinjuku Men's Building. UPPER HOUSE Co., Ltd., which primarily sells lifestyle cosmetics that enrich everyday life, including MARVIS, TENAX, PRORASO, and LeTan, has signed an exclusive distribution agreement with LabSolue in Japan, along with other brands. With a view to expanding into other stores nationwide, LabSolue is looking forward to its launch at Isetan Shinjuku Men's Building as a touchpoint for discerning customers. The brand exhibited at the Salon de Parfum held in October last year, raising awareness of its unisex fragrance brand. Although LabSolue is not a fragrance brand aimed at men, the style of experiencing fragrances using a funnel is a perfect match for communicating with customers in the relaxed space of the Men's Building, and we believe that both men and women will enjoy LabSolue's experiential customer service.
＜OUR STORY＞
Sisters Giorgia and Ambra Marton, descendants of the Marton family who founded the historic Italian cosmetics brand "Marvin," were inspired by their love of perfume and art to create a new perfume laboratory, and so LabSolue was born. LabSolue, born from a fictional combination of "Laboratory" and "Absolue," takes Marvin's artistic, antique-style pharmacy image and adds a new dimension of joy through the sisters' exquisite aesthetic sense. The high-quality fragrances, blended using traditional Italian methods by world-renowned perfumers such as Jacques Cavalier, captivate and entice guests into a magical experience.
＜From the World's First Perfume Hotel＞
LabSolue's greatest feature is that it is a perfume brand born from a parfum hotel. The world's first parfum hotel was built on the site of the Marton family's perfume factory, and a collection of 60 fragrances was created for each of its 60 rooms. Not only are the scents in the amenities at the hotel uniquely designed, but the room's design and image are also tailored to each scent, providing an unforgettable olfactory experience and a special place where emotions are fulfilled. The LabSolue collection includes eau de parfum and home fragrances, which are created in the hotel's attached laboratory and sold in the shop. The numbers attached to each fragrance are linked to the room numbers of the Parfum Hotel.
LabSolue Recommended Products
Eau de Parfum 314 Cedro
120ml 33,000 yen (tax included)
The essence of Italian Cedro with its fresh green notes is combined with the sparkling notes of neroli, the sweetness of Italian yellow mandarin, and a warm blend of amber and leather notes to create a refreshing, yet bitter and deep fragrance for adults.
A recommended fragrance for spring and summer that goes well with both suits and casual styles.
Isetan Shinjuku Men's Store Opening Limited Edition
"Discover LabSolue 1.0"
24 Zagara / 19 Regno di Guaiacco
20ml x 2 bottles 13,200 yen (tax included)
We have selected two of LabSolue's most popular eau de parfum fragrances, which are popular among men, and put them together as a set. "Zagara" by the genius Jacques Cavallier, with its energetic citrus fruit underscored by the warm air of Sicily, and "Regno di Guaiacco" by talented perfumer Daphne Bugey, with its woody, smoky, elegant and sensual scent.
Both are refined, high-quality fragrances suitable for attractive men.
■LabSolue https://shop.upperhouse.co.jp/collections/labsoule
MARVIS also appears in the lifestyle cosmetics selection
MARVIS will also be available at the Isetan Shinjuku Men's Store. MARVIS, a toothpaste from Florence that is loved worldwide for its seven unique flavors and innovative, fashionable packaging. The refreshing brushing sensation and smooth feeling that leaves teeth feeling silky smooth have attracted many repeat customers, and not only will it enrich your own life, but it also makes a great little gift.
MARVIS
Toothpaste 7 flavors
75ml each 1,980 yen (tax included)
※White Mint only 2,530 yen (tax included)
We also plan to carry mouthwash, toothbrushes, and other miscellaneous goods.
■MARVIS https://marvis.jp/
About UPPER HOUSE
We offer products with the hope that simple yet sophisticated and exciting items we have encountered overseas will add an essence to your daily life, beautify your spirit, and fulfill your lifestyle. We carry natural, high-quality products that are considerate of the environment and animals.
Click here for company press release details
＜OUR STORY＞
Sisters Giorgia and Ambra Marton, descendants of the Marton family who founded the historic Italian cosmetics brand "Marvin," were inspired by their love of perfume and art to create a new perfume laboratory, and so LabSolue was born. LabSolue, born from a fictional combination of "Laboratory" and "Absolue," takes Marvin's artistic, antique-style pharmacy image and adds a new dimension of joy through the sisters' exquisite aesthetic sense. The high-quality fragrances, blended using traditional Italian methods by world-renowned perfumers such as Jacques Cavalier, captivate and entice guests into a magical experience.
＜From the World's First Perfume Hotel＞
LabSolue's greatest feature is that it is a perfume brand born from a parfum hotel. The world's first parfum hotel was built on the site of the Marton family's perfume factory, and a collection of 60 fragrances was created for each of its 60 rooms. Not only are the scents in the amenities at the hotel uniquely designed, but the room's design and image are also tailored to each scent, providing an unforgettable olfactory experience and a special place where emotions are fulfilled. The LabSolue collection includes eau de parfum and home fragrances, which are created in the hotel's attached laboratory and sold in the shop. The numbers attached to each fragrance are linked to the room numbers of the Parfum Hotel.
LabSolue Recommended Products
Eau de Parfum 314 Cedro
120ml 33,000 yen (tax included)
The essence of Italian Cedro with its fresh green notes is combined with the sparkling notes of neroli, the sweetness of Italian yellow mandarin, and a warm blend of amber and leather notes to create a refreshing, yet bitter and deep fragrance for adults.
A recommended fragrance for spring and summer that goes well with both suits and casual styles.
Isetan Shinjuku Men's Store Opening Limited Edition
"Discover LabSolue 1.0"
24 Zagara / 19 Regno di Guaiacco
20ml x 2 bottles 13,200 yen (tax included)
We have selected two of LabSolue's most popular eau de parfum fragrances, which are popular among men, and put them together as a set. "Zagara" by the genius Jacques Cavallier, with its energetic citrus fruit underscored by the warm air of Sicily, and "Regno di Guaiacco" by talented perfumer Daphne Bugey, with its woody, smoky, elegant and sensual scent.
Both are refined, high-quality fragrances suitable for attractive men.
■LabSolue https://shop.upperhouse.co.jp/collections/labsoule
MARVIS also appears in the lifestyle cosmetics selection
MARVIS will also be available at the Isetan Shinjuku Men's Store. MARVIS, a toothpaste from Florence that is loved worldwide for its seven unique flavors and innovative, fashionable packaging. The refreshing brushing sensation and smooth feeling that leaves teeth feeling silky smooth have attracted many repeat customers, and not only will it enrich your own life, but it also makes a great little gift.
MARVIS
Toothpaste 7 flavors
75ml each 1,980 yen (tax included)
※White Mint only 2,530 yen (tax included)
We also plan to carry mouthwash, toothbrushes, and other miscellaneous goods.
■MARVIS https://marvis.jp/
About UPPER HOUSE
We offer products with the hope that simple yet sophisticated and exciting items we have encountered overseas will add an essence to your daily life, beautify your spirit, and fulfill your lifestyle. We carry natural, high-quality products that are considerate of the environment and animals.
Click here for company press release details
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