Olivier Rousteing's Balmain men's show for Fall/Winter 2017-18 took place in the ballroom of the former Count Potocki mansion. With music by Queen and Bon Jovi playing in the background, the collection evoked the hard rock and heavy metal vibes of the '80s and '90s. Tigers, lions, birds, and snakes, along with the Balmain logo reminiscent of Iron Maiden, lent a rock-inspired aesthetic. The show kicked off with a military-inspired series, including camouflage motifs. Items included fully embroidered tops with snakeskin motifs and lace-up python jackets with embroidered birds. Python motifs also appeared in print, echoing the Spring/Summer 2017 women's collection. Aran knitwear was also a striking element, appearing not only in actual knit pullovers but also in fully embroidered tops, with its organic curves evoking the image of a snake. Houndstooth tweed jackets and Prince of Wales check jackets, with their kimono bodies, were items that showed off Rousteing's signature style.

The second half of the show featured items that are unique to Balmain, such as fully embroidered check jackets, quilted leather jackets with studs, denim blousons with embroidered chains, and bombers with beaded knit ribs. The collection, which consisted of 82 pieces in total, including women's, was more energetic than ever.