FENDI will open a pop-up store on the first floor of the Isetan Shinjuku Men's Building from February 15th to 27th, showcasing the brand's Spring/Summer 2017 men's collection. The collection, created by Silvia Fendi, the third-generation creative director of the Fendi family, is themed around "sun and fun," and features pieces inspired by the outdoors, poolside, bright sunlight, the fragrant scent of the Mediterranean in summer, and men enjoying life and pure pleasure. Collaboration items featuring graphics by the up-and-coming UK-based artist John Booth also garnered attention at the show. The pop-up store will offer a full range of ready-to-wear items, including the iconic "Selleria Peekaboo" bag and the new "Peekaboo Fit" design, as well as leather goods, shoes, and accessories. The limited-edition "Bag Bugs" collection will also be available. To celebrate the opening, John Booth will be visiting Japan from February 15th to 19th, where he will be performing live painting in-store and offering special services such as a personalization experience.