The pop-up shop "2037 Tokyo Collection - TOKYO Kaihoku x PARCO -," themed "Tokyo Fashion of the Future," will be open from April 5th to 18th at Center Park/TOKYO Kaihoku on the second floor of the Isetan Shinjuku Main Building.

Created in collaboration with PARCO, this pop-up shop sets the year 2037 as an era in which the real and virtual worlds have equal value. Centered on fashion and culture, the shop depicts Tokyo's creativity 20 years into the future as "future fashion where reality and fantasy coexist." In a future world where virtual communication is more advanced, self-expression will play a more important role. It asks the question: What will fashion be like in such an era?

Additionally, a similar event will be held at BY PARCO in Aoyama from April 7th to 19th.