Isetan Shinjuku is promoting its New Year's event, "Isetan New Year's Festival," starting January 2nd, with campaign visuals featuring hanafuda cards and characters from the manga "The Rose of Versailles" (by Riyoko Ikeda). The campaign will run until January 6th, and will be on display in the shop windows until January 20th. "Adetai Japan" refers to the Japanese spirit and sense of happiness inherent in New Year's culture, and aims to explore new ways of passing on Japanese culture into the future. For the New Year's Festival, the store combined manga, now a representative form of Japanese culture, with hanafuda cards, a game themed around the flowers, birds, wind, and moon of Japan's four seasons, to create a new amusement experience that embodies the "wishing for good fortune for the year" that has long been embedded in New Year's culture. This time, the shop has chosen "The Rose of Versailles," a manga beloved by many readers for many years, to create 12 original "Benefit Hanafuda" cards, associating the 12 characters from the manga with 12 types of wishes, such as beauty, health, success, and love, as well as the 12 months of the year.

For example, the "Peony and Butterfly" Hanafuda, featuring the character Oscar, contains the wish "May you be noble and beautiful in body and mind." The "Cherry Blossom" Hanafuda, featuring Marie Antoinette, also carries the wish "May you be blessed with beauty and fashion sense," while the "Iris and Yatsuhashi" Hanafuda, featuring Napoleon, carries the wish "May your future be brightened by victory and success." These 12 Hanafuda cards will also be displayed in the shop's show window and on digital signage. A store representative commented, "We hope that customers who visit our store will go through the 12 Rose of Versailles Hanafuda cards like they are visiting the Seven Lucky Gods, and receive various blessings to start the year off on a happy note."