THE ROW, created by the Olsen sisters, will open a new store on the third floor of the main building of Isetan Shinjuku on February 18th.

In addition to items exclusive to the store, the Isetan Shinjuku store will carry the "Essentials" line. This line offers essential items for the modern woman's wardrobe, such as jackets (168,000 yen and up), shirts (172,000 yen and up), pants (83,000 yen and up), and skirts, all seasonless. It is characterized by its minimalist style.