California-based natural body care brand Sooptopia will open a pop-up shop at the Beauty Apothecary on the second basement floor of the Isetan Shinjuku main building from December 11th until the 25th.
To commemorate the opening, the store will be selling its champagne and jasmine-scented soap, "THE GOOD THE BATH and the BUBBLY," for the first time. Also available for the first time is a fresh-smelling bubble bath made with natural herb oils, perfect for the upcoming dry season. A variety of soaps, scrubs, oils, bath salts, and other staple items will also be available.
The first 50 customers who spend 5,250 yen or more (tax included) will receive a free Christmas-themed original Sooptopia tote bag.
Soaptopia is a soap made from carefully selected plant-derived ingredients and 100% pure essential oils. It is known as a natural brand that does not use synthetic chemical ingredients, petroleum-based oils, synthetic fragrances, synthetic dyes, etc., and does not conduct animal testing. In April of this year, SAZABY LEAGUE signed an exclusive sales contract with the brand, and the first store in Japan opened in the Tokyu Department Store Toyoko Branch.