On December 10th, cosmetics brand MAC collaborated with the smartphone avatar community app LINE PLAY to offer official brand avatars and rooms. The service is scheduled to run until February 3rd, 2014. The official avatar features a MAC artist with pink hair, a bold black biker jacket, and long boots. She's holding a giant lipstick and brush, sporting a cute expression, red lips, and cat eyes. The official rooms have the same cool feel as the physical stores, featuring MAC's signature makeup products in a wide variety of colors and a colorful light board. Use the "gacha" machine in the rooms to obtain 15 exclusive MAC items. LINE PLAY is a communication app with over 13 million users. Users can create their own character "avatars," dress them up, and decorate their rooms. The app also offers diary sharing and game features.